{"id":14981,"date":"2024-09-18T14:54:02","date_gmt":"2024-09-18T09:24:02","guid":{"rendered":"https:\/\/www.fast2sms.com\/help\/?p=14981"},"modified":"2024-09-28T11:11:02","modified_gmt":"2024-09-28T05:41:02","slug":"september-2024-dlt-new-update-latest-news-cta-whitelisting","status":"publish","type":"post","link":"https:\/\/www.fast2sms.com\/help\/september-2024-dlt-new-update-latest-news-cta-whitelisting\/","title":{"rendered":"September 2024 DLT New UPDATE (Latest News): CTA Whitelisting"},"content":{"rendered":"

The CTA whitelisting process involves whitelisting ‘Call To Action’ attributes such as URL, OTT link, APK, and callback number.<\/p>\n

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\"bulk-SMS-service-signup\"<\/a><\/p>\n

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Identifier-based scrubbing for URL\/OTT link\/APK will be implemented on 1st October<\/strong>. Additionally, variable tagging along with URL whitelisting has been active since 4th August 2024 for New Template Registration.<\/p>\n

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What is CTA Whitelisting?<\/h2>\n

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TRAI has established a new guideline to whitelist all the URLs, OTT links, APK, and callback numbers that are included as part of the Variable (Content Template) in the actual SMS.<\/p>\n

It’s important to note that contact details of ECOM delivery, field staff, and relationship managers will be pre-tagged as numbers, and CTA whitelisting<\/a> is not required for these contacts.<\/p>\n

Furthermore, if a URL, OTT link, or APK is sent through a variable in an SMS that is not part of the whitelisted database of PE, then the SMS will fail as part of the scrubbing process.<\/p>\n

The following table carries checkpoints for URL Whitelisting.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n
CTA URL Type<\/strong><\/td>\nExample<\/strong><\/td>\nValidation<\/strong><\/td>\n<\/tr>\n
Static URL<\/td>\nhttps:\/\/www.xyz.com\/sports\/report\/paris-2024-olympics-medals-table-france-china-india-usa-great-britain-australia\/.htm<\/td>\nStatic URLs should start with http, https, or www only. Do not use a question mark (?).<\/td>\n<\/tr>\n
Dynamic URL<\/td>\nhttps:\/\/www.xyz.com\/report?<\/td>\nIt would help if you started with http, https, or www only. Should end with a question mark (?) mandatorily.<\/td>\n<\/tr>\n
APK URL<\/td>\nhttps:\/\/xyz.com\/mmaamm\/blob\/master\/ example.apk<\/td>\nShould start with http, https, or www only. .apk at the end is mandatory<\/td>\n<\/tr>\n
Whatsapp URL<\/td>\nhttps:\/\/wa.me\/918888888888<\/td>\nShould start with http, https, or www only. Indian mobile number series starting from 6-9 are accepted with or without 91.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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The following table carries checkpoints for Numbers Whitelisting.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n
CTA Number Type<\/strong><\/td>\nExample<\/strong><\/td>\nValidation\u00a0<\/strong><\/td>\n<\/tr>\n
Mobile Number<\/td>\n9999999999<\/td>\nShould be of the Indian series starting from 6-9. Can start with or without 91<\/td>\n<\/tr>\n
Toll-free numbers<\/td>\n1800111111<\/td>\nShould start from 1800 or 1860. Can be 8 to 11 digits.<\/td>\n<\/tr>\n
Landline number<\/td>\n2222222222<\/td>\nShould be 10 digits only. Can start with or without 0.<\/td>\n<\/tr>\n
140 and 160 series<\/td>\n1400987987<\/td>\nShould be 10 digits only.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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How to Whitelist CTA?<\/h2>\n

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For whitelisting your CTAs you need to login to your respective DLT operator.\u00a0Following are the links to the CTA whitelisting process for different platforms.<\/p>\n

1. CTA Whitelisting Process In JIO DLT<\/a><\/p>\n

2. CTA Whitelisting Process in Vodafone Vilpower DLT<\/a><\/p>\n

3. CTA Whitelisting process for BSNL DLT<\/a><\/p>\n

4. CTA Whitelisting Process In TATA DLT<\/a><\/p>\n

5. CTA Whitelisting Process Videocon (SmartPing or PingConnect)<\/a><\/p>\n

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