{"id":15358,"date":"2025-06-22T12:14:39","date_gmt":"2025-06-22T06:44:39","guid":{"rendered":"https:\/\/www.fast2sms.com\/help\/?p=15358"},"modified":"2025-07-07T15:05:14","modified_gmt":"2025-07-07T09:35:14","slug":"what-is-rcs-business-messaging-in-india","status":"publish","type":"post","link":"https:\/\/www.fast2sms.com\/help\/what-is-rcs-business-messaging-in-india\/","title":{"rendered":"What is RCS Business Messaging in India?"},"content":{"rendered":"

In today’s era, SMS has become an important technology for making communication easier, simpler, and faster. Not only for the personal use but it has helped B2B and B2C companies to engage with their target audiences\/businesses in the fastest way.
\nSeeing its increasing demand globally, Google recently introduced an advanced protocol for sending SMS, which is now considered a boon to the SMS industry and has set a benchmark to raise communication to a standard level.<\/p>\n

So what is it? It is RCS, or “Rich Communication Service,” a two-way communication protocol. It works only for RCS-enabled phones with an internet connection. Here, we have compiled the details regarding RCS business message in India.<\/p>\n

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RCS message is an enhanced version of SMS that has come too way step ahead than text message. With RCS, one can have the following options:<\/p>\n

    \n
  1. Can<\/span> send messages using its brand name and logo.<\/span><\/li>\n
  2. Google verification badge, which earns customers trust.<\/span><\/li>\n
  3. CTA (Call-to-Action) buttons for quick response.<\/span><\/li>\n
  4. Easy QR Code attachment <\/span><\/li>\n
  5. Attached multimedia<\/li>\n
  6. Rich cards and rich carousels<\/li>\n
  7. Typing indicators to know recipient read message or is tying etc.<\/li>\n<\/ol>\n

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    Why choose RCS over SMS?<\/strong><\/p>\n

    We can <\/span>clearly<\/span> see the difference between the SMS and RCS.<\/span><\/p>\n

    In SMS, the user\/company can only send text messages with limited characters, whereas in RCS, one can send rich card messages with <\/span>quick reply buttons<\/span><\/strong>. <\/span>Users <\/span>just<\/span> need to click on the particular button and interact directly with the concerned businesses if interested.<\/span> Let’s take an example as in the below image:<\/span><\/p>\n

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    The same message, when sent from SMS and RCS, has different impacts and conversion rates. SMS is undoubtedly the base of the message industry and covers a large audience. It can reach any mobile phone. But when it comes to RCS messages, they are ONLY received by RCS-enabled Android phones. Surely, with more interactive features, the conversion ratio is higher.<\/p>\n\n\n\n\n\n\n\n\n
    SMS<\/span><\/strong><\/td>\n\u00a0 RCS<\/strong><\/span><\/td>\n<\/tr>\n
    \n
      \n
    • One- way communication<\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • two-way communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
      \n
    • restricted to simple text<\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • Includes rich card, rich carousels, high quality media and files<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
      \n
    • characters limitation<\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • no characters limitation<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
      \n
    • limited format<\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • customized format<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
      \n
    • basic encryption<\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • end-to-end encryption<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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        \n
      • works via cellular network<\/li>\n<\/ul>\n<\/td>\n
      		\n
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      • works over WiFi & mobile data<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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        RCS Business Messaging<\/strong> – the best option in India to send rich messages.<\/p>\n

        Fast2SMS<\/strong> <\/a>is India’s leading bulk SMS service provider, working with different telecom providers. Now, with <\/span>Fast2SMS<\/span><\/strong>, you can experience sending RCS messages within India. A new tab has been introduced in the dashboard which can be found after signup.<\/span><\/p>\n

        “<\/span>Quick RCS<\/span><\/strong>“: In this section, you can send multimedia message with high-quality video, pictures, audio, etc., up to the character limit of 3000 characters. Apart from that, you’ll be able to send rich cards and media or attach links to them.<\/span><\/p>\n

        Register with Fast2SMS: www.fast2sms.com<\/a>, and start enjoying the future of messaging today!<\/span><\/p>\n

        Read More:<\/p>\n

        How to create RCS Bot for Business Messaging?<\/a><\/p><\/blockquote>\n