{"id":15952,"date":"2026-02-25T13:09:20","date_gmt":"2026-02-25T07:39:20","guid":{"rendered":"https:\/\/www.fast2sms.com\/help\/?p=15952"},"modified":"2026-02-25T13:09:20","modified_gmt":"2026-02-25T07:39:20","slug":"what-are-whatsapp-utility-messages","status":"publish","type":"post","link":"https:\/\/www.fast2sms.com\/help\/what-are-whatsapp-utility-messages\/","title":{"rendered":"What are WhatsApp Utility Messages?"},"content":{"rendered":"

\"Test<\/a><\/h2>\n

WhatsApp Business Messaging<\/span><\/strong><\/h2>\n

WhatsApp business messaging is divided into three template categories:\u00a0<\/span><\/p>\n

    \n
  1. Marketing template<\/strong> – Used for generating awareness for driving sales and retargeting potential customers.<\/span>
    \nExample:<\/strong> “Your appointment with Dr. Mehta is confirmed for tomorrow at 4:30 PM.”<\/span><\/em><\/span><\/li>\n
  2. Utility template<\/strong> – Triggered by user actions, it is used to follow up users based on their requests.<\/span>
    \nExample:<\/strong> “Use 118904 to log in to your account.”
    \n<\/em><\/span><\/span><\/li>\n
  3. Authentication template<\/strong> – Used to verify a user’s identity at various steps during the authentication process.<\/span>
    \nExample:<\/strong> “We miss you. Come back and enjoy a flat \u20b9300 off on your next order.”<\/span><\/em><\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    So, in this article, we are going to delve into Utility messages. So, let’s start!<\/span><\/p>\n

    WhatsApp Utility Messages – Meaning, Characteristics, Use Cases<\/span><\/strong><\/h2>\n

    WhatsApp Utility Messages are the messages sent to users to share important and service related information. These messages are non-promotional in nature. Their purpose is to inform, update or assist the user. Utility messages have more chances of successful delivery rates as Meta considers it as important so they don’t intervene with Utility messages. On the other hand, Marketing messages have restrictions applied from Meta and only 60-70% messages are delivered successfully. These messages are mainly related to:<\/span><\/p>\n

      \n
    1. Orders<\/span><\/li>\n
    2. Bookings<\/span><\/li>\n
    3. Updates<\/span><\/li>\n
    4. Delivery Tracking<\/span><\/li>\n
    5. Payment Status and many more…<\/span><\/li>\n<\/ol>\n

      Here is an image of an example of Utility<\/strong> message:<\/em><\/span><\/p>\n

      \"Sample<\/p>\n

       <\/p>\n

       <\/p>\n

      Characteristics of WhatsApp Utility Messages<\/span><\/strong><\/h3>\n