{"id":16791,"date":"2026-06-17T11:51:23","date_gmt":"2026-06-17T06:21:23","guid":{"rendered":"https:\/\/www.fast2sms.com\/help\/?p=16791"},"modified":"2026-06-17T11:51:23","modified_gmt":"2026-06-17T06:21:23","slug":"what-is-bulk-rcs-message-and-google-rcs-pricing","status":"publish","type":"post","link":"https:\/\/www.fast2sms.com\/help\/what-is-bulk-rcs-message-and-google-rcs-pricing\/","title":{"rendered":"What is Bulk RCS Message and Google RCS Pricing?"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Bulk RCS messaging<\/strong> is rapidly becoming a preferred communication channel for businesses across India. With advanced features such as interactive buttons, rich media carousels, and verified branded profiles, <a href=\"https:\/\/www.fast2sms.com\/help\/complete-guide-to-rich-communication-services\/\">RCS messages<\/a> enables brands to deliver engaging and personalised customer experiences. Its growing adoption across many industries highlights its effectiveness in customer communication and updates. In this article, we will explore what bulk RCS messaging is and the key factors that influence <strong>Google RCS pricing<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.fast2sms.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12818\" src=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2024\/01\/bulk-sms-service-1.png\" alt=\"bulk-SMS-service-signup\" width=\"700\" height=\"86\" srcset=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2024\/01\/bulk-sms-service-1.png 510w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2024\/01\/bulk-sms-service-1-300x37.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><strong>What is Bulk RCS Message?<\/strong><\/h2>\n<p style=\"text-align: justify\"><strong>Bulk RCS Message<\/strong> or Rich Communication Services is upgraded version of <a href=\"https:\/\/www.fast2sms.com\/help\/iso-certified-bulk-sms-provider-in-india-fast2sms-certificates-and-data-security-details\/\">bulk SMS<\/a> offering two-way communication between the brand and the target customer. It has interactive features such as multimedia options, carousels, images, videos and action buttons that enables businesses to send messages in multimedia format to large groups of people simultaneously. It provides lot of options for sending messages other than plain texts:<\/p>\n<ul style=\"text-align: justify\">\n<li>Call to action buttons<\/li>\n<li>Attach multimedia files<\/li>\n<li>Send texts with rich carousels<\/li>\n<li>Typing indicators to know the recipient has read the message or is typing.<\/li>\n<li>QR code<\/li>\n<li>Read receipts<\/li>\n<li>Google verification badge that adds to brand credibility<\/li>\n<li>Verified business profile with company logo<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/RCS-market-size.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15911\" src=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/RCS-market-size.png\" alt=\"RCS market size\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/RCS-market-size.png 1024w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/RCS-market-size-300x225.png 300w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/RCS-market-size-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><strong>Difference between RCS and SMS<\/strong><\/h2>\n<p><strong>SMS<\/strong> or Short Messaging Service enables businesses to send plain text messages upto 160 characters over the cellular network. Internet connectivity or app is not required in order to receive SMS.<\/p>\n<p style=\"text-align: justify\">Unlike SMS, <strong>RCS<\/strong> requires internet connection and enables you to send multimedia messages, images, videos, carousels and files upto 100 MB. You can also send messages with your brand name and verified sender id thereby building trust and recognition.<\/p>\n<table style=\"border-collapse: collapse;width: 100%\">\n<tbody>\n<tr>\n<td style=\"width: 50%;text-align: center\"><strong>SMS<\/strong><\/td>\n<td style=\"width: 50%;text-align: center\"><strong>RCS<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">Text limit is upto 160 characters per message<\/td>\n<td style=\"width: 50%\">Text limit is upto 3072 characters per message<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">Cannot use for sending images<\/td>\n<td style=\"width: 50%\">Can send high resolution images, files<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">Cannot use for sending videos<\/td>\n<td style=\"width: 50%\">Can send videos<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">No interactive buttons<\/td>\n<td style=\"width: 50%\">Interactive buttons like quick replies, suggested actions<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">Works via cellular network<\/td>\n<td style=\"width: 50%\">Works over Wifi and mobile data<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">One way communication<\/td>\n<td style=\"width: 50%\">Two-way communication<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">Limited format<\/td>\n<td style=\"width: 50%\">Customised format<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">No chat features<\/td>\n<td style=\"width: 50%\">Chat features such as read receipts, typing indicators<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%\">Unencrypted<\/td>\n<td style=\"width: 50%\">End-to-end encryption<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/sms-vs-rcs-for-ecommerce.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15904\" src=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/sms-vs-rcs-for-ecommerce.jpg\" alt=\"sms vs rcs for ecommerce\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/sms-vs-rcs-for-ecommerce.jpg 1200w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/sms-vs-rcs-for-ecommerce-300x157.jpg 300w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/sms-vs-rcs-for-ecommerce-1024x536.jpg 1024w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/01\/sms-vs-rcs-for-ecommerce-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><strong>Google RCS Pricing in Fast2SMS<\/strong><\/h2>\n<p style=\"text-align: justify\"><a href=\"http:\/\/fast2sms.com\"><strong>Fast2SMS<\/strong><\/a> offers the lowest pricing of RCS messages in India. Per message cost is 0.25 on delivery. If the message does not reach the recipient, the amount will be auto refunded within 24 hours. You can start sending RCS message by adding just INR 100 into your Fast2SMS wallet. Free signup, free testing, free RCS bot approval.<\/p>\n<p><a href=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-29-at-12.05.39-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16679\" src=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-29-at-12.05.39-AM.png\" alt=\"Fast2SMS RCS pricing\" width=\"1414\" height=\"554\" srcset=\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-29-at-12.05.39-AM.png 1414w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-29-at-12.05.39-AM-300x118.png 300w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-29-at-12.05.39-AM-1024x401.png 1024w, https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-29-at-12.05.39-AM-768x301.png 768w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><strong>Why choose Fast2SMS for Bulk RCS Message?<\/strong><\/h2>\n<h3>Free Bot Approval<\/h3>\n<p class=\"isSelectedEnd\" style=\"text-align: justify\">Unlike many RCS messaging providers, Fast2SMS does not charge any fee for bot approval. The process involves only a few simple steps. Once your details are approved, you can start sending RCS messages using your brand name, company logo, and banner. This helps customers easily recognize your business and builds trust in your communications.<\/p>\n<h3 style=\"text-align: justify\">Auto Refund for Failed Messages<\/h3>\n<p class=\"isSelectedEnd\" style=\"text-align: justify\">Fast2SMS follows a pay-per-delivery model, which means you only pay for messages that are successfully delivered. The amount for failed messages and non-RCS numbers is automatically refunded to your wallet within 48 hours. This ensures complete transparency and better value for your investment.<\/p>\n<h3 style=\"text-align: justify\">Interactive Buttons<\/h3>\n<p class=\"isSelectedEnd\" style=\"text-align: justify\">Make your RCS campaigns more engaging with interactive buttons such as &#8220;Buy Now,&#8221; &#8220;Order Now,&#8221; and &#8220;Visit Website.&#8221; These buttons make it easier for customers to take action directly from the message and provide a smooth user experience.<\/p>\n<h3 style=\"text-align: justify\">Rich Media Messages<\/h3>\n<p class=\"isSelectedEnd\" style=\"text-align: justify\">RCS messaging allows you to send much more than plain text. You can choose from images, videos, files, carousels, and other rich media formats to create personalised campaigns for different customer groups and business goals.<\/p>\n<h3 style=\"text-align: justify\">Instant Delivery Reports<\/h3>\n<p class=\"isSelectedEnd\" style=\"text-align: justify\">Track the status of your messages with instant delivery reports. You can easily check whether your messages have been delivered through the delivery report section. This helps you monitor campaign performance and plan your future communication strategy more effectively.<\/p>\n<h3 style=\"text-align: justify\">Dedicated Customer Support<\/h3>\n<p style=\"text-align: justify\">Our Fast2SMS support team is always available to assist you with any RCS messaging queries or issues. Whether you need help through chat, email, or phone, we are here to provide quick solutions and ensure your messaging campaigns run smoothly.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center\"><strong>FAQs on RCS Messaging<\/strong><\/h3>\n<p style=\"text-align: justify\"><strong>Q: What is RCS Messaging?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: RCS or Rich Communication Messaging is an advanced messaging protocol that boosts the traditional texts experience. It enables you to send rich multimedia content such as high resolution videos, images, carousels, etc.<\/p>\n<p style=\"text-align: justify\"><strong>Q: Does it require a third party app to use it?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: No, RCS does not require any third party app.<\/p>\n<p style=\"text-align: justify\"><strong>Q: Does RCS support all mobile phones?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: Currently it is available on android devices but soon getting launched in iphone as well.<\/p>\n<p style=\"text-align: justify\"><strong>Q: Can RCS works in all businesses?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: Yes, RCS messages have 32% higher conversion rates than the traditional text messages. It is suitable for every industry and sector.<\/p>\n<p style=\"text-align: justify\"><strong>Q: Which is the best Bulk SMS Provider for sending RCS messages?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: Fast2SMS is the best Bulk SMS Provider for sending RCS messages.<\/p>\n<p style=\"text-align: justify\"><strong>Q<\/strong>: <strong>What will happen to the RCS messages that fail to get delivered?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: If the messages does not reach the recipient, the amount of the failed messages and non RCS numbers will be auto refunded into your Fast2SMS wallet within 48 hours.<\/p>\n<p style=\"text-align: justify\"><strong>Q<\/strong>: <strong>How many promotional RCS messages can be sent to one number in one month?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: You can send 4 Promotional RCS messages to one number in one month.<\/p>\n<p style=\"text-align: justify\"><strong>Q<\/strong>: <strong>Is there a limit for sending Transactional RCS messages?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: No, there is no limit for sending Transactional RCS messages.<\/p>\n<p style=\"text-align: justify\"><strong>Q<\/strong>: <strong>What are the requirements for RCS Bot approval?<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>A<\/strong>: The following are the requirements for RCS Bot approval:<\/p>\n<ul style=\"text-align: justify\">\n<li>Working brand website<\/li>\n<li>Email Id on the same website domain<\/li>\n<li>Website having \u201cTerms &amp; Policy\u201d page<\/li>\n<li>Website having \u201copt-in\u201d form<\/li>\n<li>Message having minimum 1 lakh SMS volume<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>Bulk RCS messaging<\/strong> is transforming the way businesses communicate with their customers by offering rich, interactive, and engaging experiences. Sign up at <strong><a href=\"http:\/\/fast2sms.com\">Fast2SMS<\/a><\/strong> and start sending RCS messages quickly and effortlessly. Our cost-effective Google RCS pricing ensures you get advanced messaging features without paying premium rates.<\/p>\n<p style=\"text-align: justify\">Share carousels, high-resolution videos, images, files, and more to provide a seamless user experience and strengthen customer engagement. Because every meaningful conversation begins with a message that stands out. <strong>Visit <a href=\"http:\/\/fast2sms.com\">fast2sms.com<\/a> now or <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=916262778822&amp;text=Need+Help&amp;type=phone_number&amp;app_absent=0\">call us at 6262778822<\/a> for more details!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bulk RCS messaging is rapidly becoming a preferred communication channel for businesses across India. With advanced features such as interactive buttons, rich media carousels, and verified branded profiles, RCS messages enables brands to deliver engaging and personalised customer experiences. Its growing adoption across many industries highlights its effectiveness in customer communication and updates. In this [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Bulk RCS Message and Google RCS Pricing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fast2sms.com\/help\/what-is-bulk-rcs-message-and-google-rcs-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Bulk RCS Message and Google RCS Pricing?\" \/>\n<meta property=\"og:description\" content=\"Bulk RCS messaging is rapidly becoming a preferred communication channel for businesses across India. With advanced features such as interactive buttons, rich media carousels, and verified branded profiles, RCS messages enables brands to deliver engaging and personalised customer experiences. Its growing adoption across many industries highlights its effectiveness in customer communication and updates. 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