- \n
- Replace BRAND<\/strong> with your brand or sender name everywhere.<\/li>\n
- Register under the right category.<\/strong> Each section below names it: Transactional, Service Implicit, or Promotional.<\/li>\n
- Keep the tags as written.<\/strong> The tags follow the new rules: digits in {#numeric#}, IDs and names in {#alphanumeric#}, links in {#url#} matched to your registered CTA. Full rules in the variable tagging reference<\/a>.<\/li>\n
- Prepare a sample message too.<\/strong> New registrations need a filled example. The first template of each section shows one to copy the pattern.<\/li>\n<\/ul>\n
\n ![\"Cheat](\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/07\/dlt-tag-cheatsheet.png\")
The six tags every template below is built from. Colours below match this sheet.<\/figcaption><\/figure>\n OTP templates (register as Transactional)<\/h2>\n
OTPs from e-commerce sites, apps and online services count as Transactional now, not only bank OTPs. Keep OTP templates short, one {#numeric#} variable, clear validity, and a do-not-share line.<\/p>\n
\nLogin OTP · Transactional<\/div>\n{#numeric#}<\/span> is your OTP for BRAND login. Valid for 10 minutes. Do not share it with anyone. – BRAND<\/p>\n
Sample message:<\/strong> 482917 is your OTP for BRAND login. Valid for 10 minutes. Do not share it with anyone. – BRAND<\/div>\n<\/div>\n\nMobile verification · Transactional<\/div>\nUse OTP {#numeric#}<\/span> to verify your mobile number at BRAND. Never share your OTP. – BRAND<\/p>\n<\/div>\n
\nCOD confirmation OTP · Transactional<\/div>\nYour OTP for confirming COD order {#alphanumeric#}<\/span> is {#numeric#}<\/span>. Valid for 10 minutes. – BRAND<\/p>\n<\/div>\n
\nPassword reset · Transactional<\/div>\n{#numeric#}<\/span> is your password reset code for BRAND. If you did not request this, ignore this SMS. – BRAND<\/p>\n<\/div>\n
\nPayment OTP · Transactional<\/div>\nUse OTP {#numeric#}<\/span> to complete your payment of Rs {#numeric#}<\/span> at BRAND. Do not share it. – BRAND<\/p>\n<\/div>\n
Sending OTPs? Pair these with Smart OTP<\/a> so WhatsApp delivers when SMS is slow, and the code arrives either way.<\/p>\n
Online store templates (register as Service Implicit)<\/h2>\n
Order and delivery updates tied to a purchase are Service Implicit. Links must match your registered CTA.<\/p>\n
\nOrder placed · Service Implicit<\/div>\nDear {#alphanumeric#}<\/span>, your order {#alphanumeric#}<\/span> of Rs {#numeric#}<\/span> is placed successfully. We will update you when it ships. – BRAND<\/p>\n
Sample message:<\/strong> Dear Priya, your order ORD4821 of Rs 1499 is placed successfully. We will update you when it ships. – BRAND<\/div>\n<\/div>\n\nPayment received · Service Implicit<\/div>\nPayment of Rs {#numeric#}<\/span> received for order {#alphanumeric#}<\/span>. Thank you for shopping with BRAND. – BRAND<\/p>\n<\/div>\n
\nOrder shipped with tracking · Service Implicit<\/div>\nGood news! Your order {#alphanumeric#}<\/span> is on its way. Track live: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nOut for delivery · Service Implicit<\/div>\nYour order {#alphanumeric#}<\/span> is out for delivery today. Keep Rs {#numeric#}<\/span> ready if paying by COD. – BRAND<\/p>\n<\/div>\n
\nDelivered with support contacts · Service Implicit<\/div>\nOrder {#alphanumeric#}<\/span> delivered. Need help? Call {#cbn#}<\/span> or write to {#email#}<\/span>. – BRAND<\/p>\n<\/div>\n
\nRefund processed · Service Implicit<\/div>\nRefund of Rs {#numeric#}<\/span> for order {#alphanumeric#}<\/span> is processed. It reflects in 5-7 working days. – BRAND<\/p>\n<\/div>\n
\nReview request · Service Implicit<\/div>\nHi {#alphanumeric#}<\/span>, how was your order {#alphanumeric#}<\/span>? Share a quick review: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
Running WooCommerce? The WooCommerce template library<\/a> maps each of these to plugin variables like {name} and {order_id}.<\/p>\n
School, college and coaching templates (register as Service Implicit)<\/h2>\n
Messages to parents and enrolled students about ongoing studies are Service Implicit.<\/p>\n
\nAttendance alert · Service Implicit<\/div>\nDear parent, {#alphanumeric#}<\/span> was marked absent today. Please contact the class teacher at {#cbn#}<\/span> for details. – BRAND<\/p>\n
Sample message:<\/strong> Dear parent, Aarav Sharma was marked absent today. Please contact the class teacher at 08012345678 for details. – BRAND<\/div>\n<\/div>\n\nFee reminder · Service Implicit<\/div>\nDear parent, fee of Rs {#numeric#}<\/span> for {#alphanumeric#}<\/span> is due on {#alphanumeric#}<\/span>. Pay online: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nExam schedule · Service Implicit<\/div>\nExam alert: {#alphanumeric#}<\/span> exam for class {#alphanumeric#}<\/span> starts on {#alphanumeric#}<\/span>. Timetable: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nResult declared · Service Implicit<\/div>\nResults declared! View the result of {#alphanumeric#}<\/span> here: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nPTM reminder · Service Implicit<\/div>\nDear parent, PTM is scheduled on {#alphanumeric#}<\/span> at {#alphanumeric#}<\/span>. Your presence is requested. – BRAND<\/p>\n<\/div>\n
\nOnline class link · Service Implicit<\/div>\nYour online class for {#alphanumeric#}<\/span> starts at {#alphanumeric#}<\/span>. Join here: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nAdmission confirmed · Service Implicit<\/div>\nAdmission confirmed! Welcome to BRAND, {#alphanumeric#}<\/span>. Your student ID is {#alphanumeric#}<\/span>. – BRAND<\/p>\n<\/div>\n
\nTransport update · Service Implicit<\/div>\nSchool bus update: route {#alphanumeric#}<\/span> is delayed by {#numeric#}<\/span> minutes today. – BRAND<\/p>\n<\/div>\n
Registration and account templates (Transactional or Service Implicit)<\/h2>\n
Account creation confirmations triggered by a user action fit Transactional; ongoing account notices fit Service Implicit. Your operator’s category guidance applies.<\/p>\n
\nWelcome message · Transactional \/ SI<\/div>\nWelcome to BRAND, {#alphanumeric#}<\/span>! Your account is ready. Manage it anytime at {#url#}<\/span> – BRAND<\/p>\n
Sample message:<\/strong> Welcome to BRAND, Rahul! Your account is ready. Manage it anytime at https:\/\/brand.in\/account – BRAND<\/div>\n<\/div>\n\nRegistration received · Transactional \/ SI<\/div>\nHi {#alphanumeric#}<\/span>, your registration is received. Your reference number is {#alphanumeric#}<\/span>. – BRAND<\/p>\n<\/div>\n
\nProfile incomplete · Service Implicit<\/div>\nYour BRAND profile is incomplete. Finish it in 2 minutes: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nSubscription renewal · Service Implicit<\/div>\nYour BRAND subscription renews on {#alphanumeric#}<\/span> for Rs {#numeric#}<\/span>. Manage plan: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
Appointment and service templates (register as Service Implicit)<\/h2>\n
\nAppointment confirmed · Service Implicit<\/div>\nYour appointment with BRAND is confirmed for {#alphanumeric#}<\/span> at {#alphanumeric#}<\/span>. To reschedule, call {#cbn#}<\/span>. – BRAND<\/p>\n
Sample message:<\/strong> Your appointment with BRAND is confirmed for 21 March at 4:30 PM. To reschedule, call 1800123456. – BRAND<\/div>\n<\/div>\n\nAppointment reminder with WhatsApp · Service Implicit<\/div>\nReminder: your BRAND appointment is tomorrow at {#alphanumeric#}<\/span>. Reply on WhatsApp: {#urlott#}<\/span> – BRAND<\/p>\n<\/div>\n
\nEngineer visit · Service Implicit<\/div>\nOur engineer {#alphanumeric#}<\/span> will visit on {#alphanumeric#}<\/span> between {#alphanumeric#}<\/span> and {#alphanumeric#}<\/span>. Support: {#cbn#}<\/span> – BRAND<\/p>\n<\/div>\n
\nRequest resolved · Service Implicit<\/div>\nYour service request {#alphanumeric#}<\/span> is resolved. Feedback: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
Promotional templates (register as Promotional, consent required)<\/h2>\n
Offers go to non-DND, consenting numbers only, need an industry category at registration, and can now use your alphanumeric brand header. Category details in the SE to Promotional guide<\/a>.<\/p>\n
\nSale announcement · Promotional<\/div>\nBig savings at BRAND! Flat {#numeric#}<\/span>% off till {#alphanumeric#}<\/span>. Shop now: {#url#}<\/span> – BRAND<\/p>\n
Sample message:<\/strong> Big savings at BRAND! Flat 40% off till Sunday. Shop now: https:\/\/brand.in\/sale – BRAND<\/div>\n<\/div>\n\nCoupon code offer · Promotional<\/div>\nFestive offer! Use code {#alphanumeric#}<\/span> for Rs {#numeric#}<\/span> off your next BRAND order. Shop: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nNew collection · Promotional<\/div>\nNew arrivals are here, {#alphanumeric#}<\/span>! Explore the fresh BRAND collection: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nWin-back offer · Promotional<\/div>\nWe miss you, {#alphanumeric#}<\/span>! Here is Rs {#numeric#}<\/span> off to come back to BRAND. Use code {#alphanumeric#}<\/span>: {#url#}<\/span> – BRAND<\/p>\n<\/div>\n
\nApp download · Promotional<\/div>\nGet the BRAND app for faster orders and exclusive deals: {#urlott#}<\/span> – BRAND<\/p>\n<\/div>\n
Honest note: for offers, WhatsApp often beats promotional SMS in India. No DND wall, your verified brand name, images and buttons. See bulk WhatsApp messaging<\/a>.<\/p>\n
Five submission tips that save a rejection cycle<\/h2>\n
- \n
- One header per template.<\/strong> Pick the header at registration; a template cannot span headers.<\/li>\n
- Sample message must mirror the template exactly<\/strong>, with realistic values in every variable.<\/li>\n
- Links and numbers need registered CTAs.<\/strong> Register your domain, app link or support number as a CTA before submitting templates that use {#url#}, {#urlott#} or {#cbn#}.<\/li>\n
- Mind consecutive variables.<\/strong> Only {#alphanumeric#} may sit back-to-back. Everything else needs static text between variables.<\/li>\n
- Migrating old templates instead?<\/strong> Use the CSV migration guide<\/a>, and never edit the static text.<\/li>\n<\/ul>\n
From approval to sending in minutes<\/h2>\n
Once approved, add the templates to your Fast2SMS panel and they appear as dropdowns everywhere: the WordPress plugin<\/a>, the Shopify app, the API<\/a> and panel campaigns. The panel maps old and new template versions automatically, and the free DLT support team<\/a> reviews your wording before submission so the first pass is the last.<\/p>\n
\n ![\"Approved](\"https:\/\/www.fast2sms.com\/help\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-19-at-3.00.31-PM.jpeg\")
Approved templates preview in the Fast2SMS panel, ready for the plugin, app or API.<\/figcaption><\/figure>\n Frequently asked questions<\/h2>\n
Can I copy these templates word for word?<\/h3>\n
Yes. Swap BRAND for your name, keep the tags, register each under the category shown, and add a matching sample message.<\/p>\n
Which category should I choose if unsure?<\/h3>\n
Triggered by a customer action within minutes: Transactional. Information about an ongoing service or order: Service Implicit. Anything selling: Promotional. When in doubt, ask free DLT support before submitting.<\/p>\n
Why do my links need CTA registration?<\/h3>\n
The new rules validate {#url#}, {#urlott#} and {#cbn#} values against Call-To-Actions registered for the template. Unregistered links fail even on approved templates.<\/p>\n
Can a school send fee reminders as Service Implicit?<\/h3>\n
Yes, fee and attendance messages to enrolled students’ parents relate to an ongoing service. Admission marketing to new prospects is Promotional.<\/p>\n
How long can each variable value be?<\/h3>\n
40 characters for numeric, alphanumeric and email; 120 for url and urlott; 3 to 14 for cbn. Longer links belong in {#url#}, or split static text around variables.<\/p>\n
Do I need different templates for SMS and WhatsApp?<\/h3>\n
Yes. These are DLT SMS templates. WhatsApp templates are approved by Meta separately, from the same Fast2SMS panel, and need no DLT.<\/p>\n
What if my template gets rejected anyway?<\/h3>\n
Read the rejection reason, check it against the five tips above, fix and resubmit. Or send the draft to support@fast2sms.com<\/a> first and skip the cycle.<\/p>\n
How many templates should a small business register?<\/h3>\n
Most need six to ten: one or two OTPs, three or four order\/service updates, a welcome, and one or two promotional. Start small, add as needs appear.<\/p>\n
Get these approved this week<\/h2>\n
Create your free account, send your shortlist to free DLT support, and start sending from the panel, plugin or API the day approvals land.<\/p>\n
- Sample message must mirror the template exactly<\/strong>, with realistic values in every variable.<\/li>\n
- Register under the right category.<\/strong> Each section below names it: Transactional, Service Implicit, or Promotional.<\/li>\n