{"id":17346,"date":"2026-09-29T09:40:40","date_gmt":"2026-09-29T04:10:40","guid":{"rendered":"https:\/\/www.fast2sms.com\/help\/bulk-sms-whatsapp-for-shopify-customers\/"},"modified":"2026-09-29T09:40:40","modified_gmt":"2026-09-29T04:10:40","slug":"bulk-sms-whatsapp-for-shopify-customers","status":"publish","type":"post","link":"https:\/\/www.fast2sms.com\/help\/bulk-sms-whatsapp-for-shopify-customers\/","title":{"rendered":"Bulk SMS and WhatsApp Campaigns for Your Shopify Customers"},"content":{"rendered":"

You have a few thousand customers in Shopify, and a festive sale starts next week. You want to reach them all by SMS or WhatsApp. Here is the honest part first: the free Fast2SMS Shopify app sends only automatic messages for order events. It does not send campaigns. Bulk SMS and bulk WhatsApp campaigns go out from your fast2sms.com portal, using the same account and wallet.<\/p>\n

This guide shows the full process we use with Indian D2C stores: export customers from Shopify, respect consent and opt-outs, clean the numbers, then send bulk SMS or bulk WhatsApp from the portal. You also get campaign ideas with sample messages you can adapt.<\/p>\n

Install Now<\/a>Signup Now<\/a><\/p>\n

\"Bulk
Order updates come from the app; campaigns to your customer list go from the Fast2SMS portal.<\/figcaption><\/figure>\n

What the Shopify app does, and where campaigns go<\/h2>\n

The app and the portal do different jobs. Keeping them apart avoids confusion later.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Task<\/th>\nWhere you do it<\/th>\n<\/tr>\n<\/thead>\n
Order confirmation, shipping, delivery, refund, COD and 8 more order events<\/td>\nFast2SMS Shopify app, Automations tab (automatic)<\/td>\n<\/tr>\n
Abandoned checkout reminder and welcome message<\/td>\nFast2SMS Shopify app (automatic, per customer)<\/td>\n<\/tr>\n
Festive sale, restock or new collection blast to many customers<\/td>\nfast2sms.com portal: Bulk SMS or bulk WhatsApp<\/td>\n<\/tr>\n
Reading and answering customer replies on WhatsApp<\/td>\nfast2sms.com portal: Live Chat and chatbot<\/td>\n<\/tr>\n
Creating DLT SMS templates and WhatsApp templates<\/td>\nfast2sms.com portal (the app fetches approved ones automatically)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\"Fast2SMS
The app’s Automations tab handles automatic order messages. Campaigns are sent from the portal.<\/figcaption><\/figure>\n

New to the app? Read the Fast2SMS Shopify app guide<\/a> for the order event side. The rest of this page is about campaigns.<\/p>\n

Step 1: Export your customers from Shopify<\/h2>\n
    \n
  1. In your Shopify admin, go to Customers<\/strong>.<\/li>\n
  2. If you want a smaller group, filter or pick a segment first, such as customers in one city, customers with a tag, or customers who accept marketing.<\/li>\n
  3. Click Export<\/strong>, choose all customers or only the current filtered list, and pick the CSV format.<\/li>\n
  4. Shopify downloads the file, or emails it to you if the list is large.<\/li>\n<\/ol>\n

    The file has columns for name, email, phone, address, tags, order count and marketing consent. Shopify updates its export from time to time, so check the column names in your own file. You need three things from it: the first name, a phone number, and the consent status.<\/p>\n

    Step 2: Respect consent and your opt-out list<\/h2>\n

    Only send promotions to customers who agreed to hear from you. This is both the right thing and the practical thing: people who did not ask for your messages report and block them, and that hurts your delivery and your WhatsApp quality rating.<\/p>\n