Do you want to capture reader’s attention?
If your answer is yes to the above question you have come to the right place. Time is a major factor in deciding effectiveness of your bulk SMS marketing campaign. Sending SMS at odd times make your customers feel annoyed and it can create a distance from your brand. Sending SMS at the appropriate time will increase the readability of the message and capture the reader’s attention.
High open rates, customer engagement and brand recognition are the fruitful results of sending the message at the right time. The main advantage of sending SMS at the right time is that your message gets heard by the target audience. Customer retention depends all upon at what time the message is sent. There is a risk of customers unsubscribing you if you overload them with SMS.
Promotional SMS are sent from 9 am to 9 pm to non DND numbers. Always try not to send messages at sharp 9 am because it is a very busy time slot for everyone. There will be no use of sending message at this time as there are hardly any chances that the SMS will get read. Hence make sure that SMS is not sent too early.
Try to send promotional messages at unusual times within the time frame of 9 am to 9 pm. Example you can send message at 10:42 am. This time slot is neither too early, nor too late.
There are many factors which should be taken into account while sending SMS. If you are sending SMS for promoting your restaurant or hotel, ideal time of sending SMS would be around 11 am to 1 pm and 6 pm to 8 pm. This is because usually people plan their lunch and dinner 1-2 hours before. So if the SMS is sent at that exact moment it is likely that the customer might get interested and dine out at your restaurant. So the timing of SMS should be correct.
For sending SMS regarding offers and weekend sales, the best day to send SMS for a sale on saturday is thurday. It will give your customers 2 days to plan out for their shopping and generally thursday, friday are the days when people plan their weekends. If you send them an SMS on monday, then they might forget about the offers and discounts and your SMS will get wasted. So remember to schedule your SMS in such a way that maximum value can be derived from it.
If a festival like Diwali, Holi, Christmas, etc is coming up then you need to send SMS one month before the event. Suppose you are a newly launched retail store. And you have special offers and latest collection for christmas party. So you need to start sending SMS at approximately 25th of November and continue this campaign till 25th of December. What this one month promotional campaign will do is that it will create an awareness in customers mind. If you want to make the campaign effective, you can initiate the campaign one month before an event to create a long lasting impression in the minds of your customers.
Make you customer feel special by sending a personalized message that how happy and excited you are to welcome them. Include call to action as well like 40 percent discount to first 10 customers, buy 1 get 1 free, etc.
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Success of an SMS campaign depends upon how well you keep your customers engaged. We suggest you to go for trial and error and keep experimenting with different time slots within the time frame of 9 am to 9 pm. But make sure SMS is not sent at an inconvenient time. Do check out our website for more interesting articles on SMS marketing.