Google RCS vs DLT Bulk SMS
RCS, which stands “Rich Service Communication” and DLT, which stands for “Distributer Ledger Technology” are two different communication protocols through which Businesses can communicate to their desired customers.
Both have different approaches to their customers, each having some Pros and Cons. According to the desired requirement, one can choose any of these two.
Here, in this article we have piled up the features of Goggle RCS message and DLT Bulk SMS through which you can know the differences between them.
Google RCS, which offers rich media and card transfer through mobile phones, works like internet-based applications which provide two-way communication, including group chats and typing indicators etc. The best thing is that one does not need to install any special application; one can receive the message on their default messaging application and reply to it. Because of its enhanced features compared to SMS and MMS, RCS is now leading the message industry.
DLT Bulk SMS, on the other hand, still has a large audience. Although almost every person has a phone, some are not familiar with smartphones and their functions. Since it does not require an internet connection and can work via any Indian cellular network, its approach is still leading the messaging industry.
But, still you want to choose between Google RCS and DLT Bulk SMS, we have tried to differentiate between the protocols.
Difference between Google RCS and DLT Bulk SMS
| GOOGLE RCS | DLT BULK SMS | |
| Branding | Supported with brand name, logo, visuals, and verified from Google | Basic sender ID approved from DLT operator |
| Internet | Requires internet/WiFi to get its message delivered | No internet connection required |
| Reach | Limited to RCS-enable mobile phones | Reachable to all the mobile phones |
| Pricing | Slightly higher compared to SMS | Nominal rate depending upon the provider |
| Media richness | can send rich images, videos, GIFs, links | limited to text and basic SMS format |
| Character limit | No limitation | Limit of 160 characters as one message |
| Conversion rate | High as it includes CTA buttons | Comparatively low |
| Best usage | For promotion and interaction | For OTP and alert message |
Which one to choose:
According to the needs of your audience, you can go ahead with the right approach.
- Choose Google RCS:
If you want to do promotion of your brand and reach to your customer in an enhanced way. - Choose DLT Bulk SMS:
If you want to send informative message to a large crowd in less time. - Some businesses choose Google RCS message and DLT SMS for both works. SMS to reach a large audience and RCS for better audience interaction and customer’s engagement.
Fast2SMS offers both Google RCS and DLT bulk SMS. One can experience both the communication mode for better productivity and meeting businesses targets at the reasonable rates.
Enjoy messaging!