India is the second fastest growing advertising market in Asia. There has been a tremendous growth in the number of marketing companies over the past few years. Marketing is the backbone of every business and no business can survive without building a proper marketing strategy. In today’s scenario’s, where there is cut-throat competition in every field, marketing has become the need of the hour. In order to be successful and remain ahead of the competition, every business opts for a marketing channel to to connect with the target audience and advertise their products and services. Bulk SMS Service for Marketing Companies is a comprehensive tool to advertise your brand and establish an instant connectivity with your customers in a short span of time. In this article, we will dig deep into the advantages of including Bulk SMS for Marketing Agencies and also the ways in which you can start with.

 

 

Why Bulk SMS Service is beneficial for Marketing Companies?

The biggest benefit of incorporating Bulk SMS Service is that it delivers your message directly to the mobile handsets thereby enabling a brand to reach its target audience anytime, anywhere. As mobile is the most personalized communication channel, integrating Bulk SMS Marketing helps a business to build a real-time connection with the customers by reaching them at the earliest. SMS is the simplest tool to promote your brand and integrate into your marketing strategies making it an ideal choice for every marketing agency.

Key benefits of implementing Bulk SMS Service for Marketing Agencies:

• Most affordable marketing channel.
• Only tool with the highest open rate of 98%.
• Easy to integrate.
• Best tool for customer engagement.
• Better than traditional marketing tools.
• Has the capacity to generate highest return on investments.

 

 

Ways in which Marketing Companies can utilize Bulk SMS Service

1. Brand Promotion: Enrich your marketing campaigns by sending special offers, discount vouchers via SMS. Bulk SMS Marketing serves as an excellent channel for creating brand awareness and has become a one stop solution for all your marketing campaigns. Whether you want to promote a newly launched product, send festival discounts and offer messages, or create a niche, incorporating SMS Marketing is an innovative yet effective way of establishing a strong brand presence.

Example:

Dear Customer,
New Year Sale! Amazing deals which you can’t resist. Shop now at www.homely.com and get exclusive deals and exciting offers like never before.

 

2. Conduct market research via SMS: Conducting marketing research using customer surveys is a great way to understand customer’s requirement so that necessary steps can be taken by a company in enhancing the customer experience. SMS customer surveys are a quick and easy way to gather consumers feedback regarding your product or service. Collecting data using Bulk SMS Service has innumerable benefits. As the open rates of SMS are the highest than any other conventional tool, collecting survey data becomes an hassle-free process. Also, it provides a personalized connection with the clients and thus companies have a higher chance of getting an immediate and honest feedback.

Example:

Dear Customer,
Help us in offering you the best service at the best price by participating in our online survey. Please fill this feedback form and let us know how we can serve you better.

 

3. Event Management: Managing an event is a tedious task. It requires effective coordination at every step to ensure that right people receive the message at the right time. Effective communication is the key to manage the event and ensure that it is conducted smoothly. Implementing SMS Service can help you in communicating important messages in the fastest possible way and establish a real-time connection with the target group. It is also useful in reducing no-shows, coordinate with the internal staff and informing about any last minute changes in schedule. Hence, integrating Bulk SMS Service is the best way to manage an event and make it a grand success.

Example:

Dear Guest,
This is a gentle reminder that our new year event will be organised tomorrow from 7 PM onwards. Please take your seats by 6:30 PM. Call us at 9999999999 for further queries.

 

4. Elevate Customer service: The best way to improve customer service and offer value to your clients is by staying connected with them at all times and establishing a personalized connection with them. Clients appreciate timely updates and real-time notifications. SMS, being the most direct communication channel helps to bridge the gap between the brand and its customers by reaching the clients in just a fraction of seconds. SMS Service help businesses in delivering exceptional quality services by building an instant rapport with the clients thereby developing trust towards the brand.

Example:

Dear Anubhav,
Wishing you a very happy birthday and a great year ahead. As it is your special day, we have an exclusive offer for you. Show this text and get 20% off on your next purchase with us.

 

5. Send important notifications: Using Bulk SMS Service, transmitting important notifications such as, payment details, billing status, receipts, alerts has become a lot easier. As messages reach directly in the mobile inbox without any intermediary, it is considered as the best tool for transferring urgent updates. It is easy to communicate with a wider group as internet connectivity is not required in order to view an SMS. Hence, companies are deploying Text Messaging Service to distribute vital updates to their clients on the go.

Example:

Dear Customer,
Please find the attached payment receipt of the bill no 828112. Thank you for choosing us.

 

 

If you are looking for an affordable, efficient and a reliable tool to reach your prospective clients, then your search comes to an end. Switch to the Best Bulk SMS Service of Fast2SMS and establish an instant connectivity with your target audience. Fast2SMS is a one of a kind SMS Service Provider for Marketing Companies offering a transparent, user-friendly, and a robust platform to communicate with your clients. Our main purpose is to provide quality services at nominal costing and cater to the needs of every business. Become a member of our Fast2SMS family of more than 2 million users and promote your brand at the most reasonable rates. Sign up today!