Today in the era of digitization, online businesses are tremendously growing and prospering. Internet has made our lives easy in every way possible. More and more business opportunities are available online. Online business has a very good scope as the main advantage is massive reach to customers and ease of start.
There are different methods of marketing a business. One of the popular ways of marketing is SMS marketing. SMS marketing is a technique that uses text messaging to spread promotional or campaign messages to the customers. Now comes the question that why SMS marketing is good for online business? There are lots of reasons to prefer Bulk SMS Service. They are as follows:
- High open rate – Sending promotional emails is not a great option nowadays as people can ignore email but the chances of ignoring a text message is very less. As soon as a buzz, beep sound comes immediately the person checks and open the message. So there is a high open rate compared to an email.
- Fast and easy – Sending SMS is fast and easy. It reaches within seconds and there is no need for having an internet connection to open and read it.
- No filters – There is a great benefit of SMS marketing that is not there in email marketing.SMS reach exactly in the customer’s message inbox without any filtration while in the email there is a risk of it going into spam or other filters.
- Customer engagement – Customers also find it easy to respond via text message than email. According to a study 90% messages are read within 3 minutes of delivery. This makes it very helpful to reach the targeted group in a short time and hence it ensures better customer involvement and engagement.
One cannot deny the importance of SMS marketing and it has a huge scope. Whether it is an individual, firm or corporation the simplicity and ease of SMS marketing makes it a good choice for online business.
Did you know millions of people in India use Fast2SMS for their SMS need.