Bulk SMS and WhatsApp marketing are two most prominently used tactics to grow your brand’s awareness. Bulk SMS marketing is the offline text message sent to hundreds and thousands of recipients simultaneously.

 

 

 

 

WhatsApp marketing involves online bulk messaging. In this article, we will discuss the Advantages Of Bulk SMS Over WhatsApp Marketing.

 

What Is Bulk SMS Marketing?

 

Business creates a text message campaign for promotions. These messages are sent to those you have given consent for receiving messages.

They have higher engagement and open rates as compared to other marketing methods. Hence, bulk SMS marketing has now become the most preferred marketing tactic.

It was revealed in a survey that the average opening rate of a promotional text SMS is within 3 minutes with an open rate of 98%. Such a high efficiency is only possible with bulk SMS marketing.

 

 

 

 

Discount and offers promotional SMS are time-sensitive and require instant delivery. Bulk SMS providers like Fast2sms.com ensure instant delivery and maximum efficiency of your campaigns.

In addition to this bulk SMS is supported by every mobile phone irrespective of its model. If you have a low budget for marketing tools bulk SMS services are the best options for you as they are the cheapest of all the marketing methods.

 

What Is WhatsApp Marketing?

 

WhatsApp marketing is a type of online marketing where we use WhatsApp messaging apps to send bulk messages for promotions. Like the offline bulk SMS campaign, it also has a high open rate and engagement.

Moreover, the are also new trends in texting hence becoming a popular method for reaching out to customers.

 

 

 

 

WhatsApp messages require an internet connection to get delivered. However, WhatsApp marketing also has a high open rate of 99%. It also supports two-way interaction.

If you have a small bulk SMS requirement then you don’t have to buy any services you can simply send messages via the free WhatsApp messaging App.

 

Advantages Of Bulk SMS Over WhatsApp Marketing

 

Bulk SMS and WhatsApp Marketing are more or less similar but there are a few points where bulk SMS proves better than WhatsApp marketing. The following is the list of Advantages Of Bulk SMS Over WhatsApp Marketing:

1. No internet required

There is no need for an internet connection to receive bulk SMS. These are delivered to every mobile phone with or without the internet.

On the other hand, to receive any kind of message on WhatsApp internet connection is required. Therefore with bulk SMS marketing, you can reach a wider audience than with WhatsApp marketing.

2. Affordable

There is no doubt that bulk SMS is cheaper than WhatsApp marketing. Bulk SMS is the best for all sizes of business as it cuts the cost of marketing and hence adds profit to the total return on investment.

When you buy Bulk SMS services from leading  platforms like Fast2SMS.com which offers Bulk SMS as cheap as 0.11 INR per SMS.  You can save a lot of the capital and focus on other requirements.

3. Compatible

Irrespective of the device and connections bulk SMS can be delivered to any number. They are supported by the keypads to the latest smartphone.

Hence you can even reach to those who don’t have a smartphone or don’t know how to use one. Bulk SMS services are highly compatible and easy to use.

 

 

 

 

4. Reliable

The delivery probability is slightly higher for bulk SMS than for WhatsApp bull messages. Hence you can rely on bulk SMS campaigns.

With real-time delivery and affordable pricing, bulk SMS proves to be the most reliable and profit-attracting marketing tool for all sizes of businesses from small-scale startups to large enterprises.

5. Easy to implement

Sending bulk SMS for marketing campaigns is super easy. They can be easily implemented and maintained.

Moreover, you can get so many options of platforms providing bulk SMS services with a simple and easy-to-use interface.

6. Personalise messaging

Bulk SMS platforms allow sending personalized SMS with the customer’s name and other details with easy-to-integrate API. You don’t have to keep monitoring the bulk SMS campaign.

Once scheduled and created your bulk SMS campaign will be launched in the decided time without any barriers.