Difference Between Promotional & Transactional SMS

Promotional SMS

  1. These are used for marketing, branding purposes. Ex. sale, offers etc.
  2. According to Indian government rule, promotional SMS are sent between 9 am to 9 pm only
  3. SMS cannot be sent on DND numbers. SMS will be deliver to non DND numbers and money will be refunded for DND numbers if you try to send them SMS.
  4. Example:

Dear User,

Fast2SMS provide various SMS based service.

If you want to send SMS then signup now.

Thank you


Transactional SMS

  1. This can be used for sending any type of SMS like alerts, notification, OTP Ex. OTP, Bank Transactions etc.
  2. Transactional SMS can be sent any time, 24*7 (no time limit)
  3. SMS can be sent on DND + Non DND numbers
  4. Example:

Dear User,

Your service for premium membership going to expire soon.

Renew today.

Thank you



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