Promotional SMS
Offers, sales and new arrivals. Delivered to Non-DND numbers between 10 am and 9 pm, after a consent template is registered.
₹0.25 down to ₹0.11 per SMS, by recharge slabPrepaid and simple. Recharge from ₹100 at ₹0.25 per SMS. Add more and the rate drops, down to ₹0.11. One rate for promotional, transactional, OTP and API SMS.
Rate valid 6 months. Only the rate has a validity; the balance stays for life.
Sending lakhs of SMS a month?
Contact sales for discounted rates
Move the slider above or pick a row. The rate applies to every SMS you send from the panel or the API.
| Recharge | Per SMS | Rate valid for |
|---|---|---|
| ₹100 – ₹3,999 | ₹0.25 | Unlimited |
| ₹4,000 – ₹7,999 | ₹0.21 | 6 months |
| ₹8,000 – ₹13,999 | ₹0.19 | 6 months |
| ₹14,000 – ₹59,999 | ₹0.17 | 12 months |
| ₹60,000 – ₹1,29,999 | ₹0.15 | 12 months |
| ₹1,30,000 – ₹5,99,999 | ₹0.13 | 12 months |
| ₹6,00,000 or more | ₹0.11Lowest | 24 months |
Validity applies to the per-SMS rate only. Wallet balance never expires; after the validity, the default ₹0.25 rate applies to the remaining balance. 18% GST is added on the recharge amount.
No plan tiers and no add-ons. The per-SMS rate is the whole bill; these come with every account.
The DLT category decides who receives the message and when. It does not change the price: every DLT SMS costs your slab rate.
Offers, sales and new arrivals. Delivered to Non-DND numbers between 10 am and 9 pm, after a consent template is registered.
₹0.25 down to ₹0.11 per SMS, by recharge slabOTPs and essential alerts. Delivered to DND and Non-DND numbers at any time of day.
₹0.25 down to ₹0.11 per SMS, by recharge slabOrder, payment, delivery, appointment and fee updates to your customers. Reach DND numbers at any time.
₹0.25 down to ₹0.11 per SMS, by recharge slabMarketing-style messages to customers who gave consent through a registered consent template.
₹0.25 down to ₹0.11 per SMS, by recharge slabSame rate from the panel, an Excel upload, a plugin or the API. Quick SMS without DLT has its own higher rate, shown in the panel before you confirm.
The lowest single recharge that covers each volume of single-part SMS, at the slab rate for that recharge.
From 1,000 SMS to 10 lakh SMS.
| SMS you send | Recharge | Rate |
|---|---|---|
| 1,000 SMS | ₹250 | ₹0.25 per SMS |
| 5,000 SMS | ₹1,250 | ₹0.25 per SMS |
| 10,000 SMS | ₹2,500 | ₹0.25 per SMS |
| 25,000 SMS | ₹5,250 | ₹0.21 per SMS |
| 50,000 SMS | ₹9,500 | ₹0.19 per SMS |
| 1 lakh SMS | ₹17,000 | ₹0.17 per SMS |
| 5 lakh SMS | ₹75,000 | ₹0.15 per SMS |
| 10 lakh SMS | ₹1,30,000 | ₹0.13 per SMS |
A message longer than one part is charged per part, so a 200-character English SMS counts as 2 SMS. Sending more than 10 lakh SMS a month? Get custom rates.
One English SMS holds 160 characters. Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali, Malayalam, Punjabi, Odia and other scripts are sent as Unicode SMS, where one part holds 70 characters.
Longer messages are sent as multi-part SMS and each part is charged as one SMS at your slab rate. The live preview in the panel shows the character count and the number of parts before you send, so there are no surprises.
| Message | Charged as |
|---|---|
| English, up to 160 characters | 1 SMS |
| Hindi / Unicode, up to 70 characters | 1 SMS |
| English, 200 characters | 2 SMS |
| Price per part | Your slab rate |
Under TRAI rules every business that sends commercial SMS in India registers its entity, sender IDs (headers) and message templates once on a telecom operator's DLT portal. Any portal fee is set by the operator and paid to the operator, not to Fast2SMS. Registering on one portal is enough, because the operators share the data.
The Fast2SMS team helps you with entity, sender ID and template registration for free and checks your template wording before you submit. Until DLT is approved you can send with Quick SMS. Full process on the DLT registration page.
| DLT item | Cost |
|---|---|
| Fast2SMS DLT help | ₹0 |
| Entity registration, any DLT portal | ₹5,900 |
| Portals | Jio, Airtel, Vi, BSNL, Smartping |
| Sender ID and templates | ₹0 at Fast2SMS |
| Sending DLT SMS | Your slab rate |
The ₹5,900 portal fee is charged by the operator, once, on the portal you choose. Fast2SMS charges nothing for DLT help.
Bulk SMS is prepaid. Recharge your Fast2SMS wallet from ₹100 and every SMS is debited at the rate of your recharge slab. 18% GST is added on the recharge amount and a GST invoice is generated for every payment; add your GSTIN in Settings to have it printed.
Your wallet balance never expires. Only the discounted per-SMS rate has a validity; after it ends, the default ₹0.25 rate applies to the balance that is left. The same wallet also pays for WhatsApp, RCS and Voice.
| Minimum recharge | ₹100 |
| Signup credit | ₹50, no time limit |
| Payment | UPI, card or net banking |
| GST | 18% on the recharge amount |
| Invoice | GST invoice for every payment |
| Wallet balance | Never expires |
| Discounted rate | Valid as per slab table |
| Same wallet for | SMS, WhatsApp, RCS, Voice |
A low entry point and one rate for every route, against packs, setup fees and paid add-ons.
| What you get | Fast2SMS | Many providers |
|---|---|---|
| Minimum recharge | ₹100 | ₹1,000–₹5,000 packs |
| Price per SMS | From ₹0.11 | Varies, often bundled |
| Setup or monthly fee | None | Often a setup or panel fee |
| Same rate in panel and API | Yes | API often priced separately |
| OTP SMS price | Your bulk SMS rate | Flat OTP rate, often higher than SMS |
| DLT registration help | Free, with template review | Paid, or you are on your own |
| Failed SMS reason in report | Operator reason per number | Often just "failed" |
| Delivery webhooks | Included | Paid add-on or not offered |
| Live message preview | Yes | Rarely |
| Transaction history | Every recharge and debit | Summary only |
| Support | Chat, phone, email, meeting | Email ticket |
Based on publicly listed plans of common Indian bulk SMS providers; details vary by provider.
Create your free account. ₹50 credit is added so you can test before paying.
Pick an amount. The per-SMS rate for that amount is shown before you pay.
The balance and the rate apply instantly; the GST invoice is in Transaction History.
Bulk SMS on Fast2SMS costs ₹0.25 down to ₹0.11 per SMS. The rate depends only on how much you recharge: ₹0.25 from a ₹100 recharge and ₹0.11 from ₹6,00,000. There is no setup fee and no monthly fee, and new accounts get ₹50 free credit to test.
The default rate is ₹0.25 per SMS when you recharge between ₹100 and ₹3,999. The rate falls with larger recharges: ₹0.21 from ₹4,000, ₹0.19 from ₹8,000, ₹0.17 from ₹14,000, ₹0.15 from ₹60,000, ₹0.13 from ₹1,30,000 and ₹0.11 from ₹6,00,000.
₹17,000 for 1 lakh single-part SMS. A recharge of ₹17,000 falls in the ₹14,000 – ₹59,999 slab, where each SMS costs ₹0.17, and that rate stays valid for 12 months.
₹2,500 for 10,000 single-part SMS. A recharge of ₹2,500 falls in the ₹100 – ₹3,999 slab, where each SMS costs ₹0.25, and that rate has no expiry.
₹1,30,000 for 10 lakh single-part SMS. A recharge of ₹1,30,000 falls in the ₹1,30,000 – ₹5,99,999 slab, where each SMS costs ₹0.13, and that rate stays valid for 12 months. Sending more than this every month? Use Get custom rates for a lower rate.
The lowest listed rate is ₹0.11 per SMS, on recharges of ₹6,00,000 or more, valid for 24 months. If you send lakhs of SMS a month and need a rate below ₹0.11, use the Get custom rates form on this page and our sales team will call you back.
No. There is no pack to buy. You recharge any amount from ₹100 and the amount decides your per-SMS rate. The slab table on this page works as the plan list: the bigger the recharge, the lower the rate.
Transactional SMS cost the same as every other DLT SMS: ₹0.25 down to ₹0.11 per SMS, depending on your recharge. Transactional messages such as OTPs reach DND and Non-DND numbers at any time of day.
The same slab rate, ₹0.25 down to ₹0.11 per SMS. Promotional SMS are delivered only to Non-DND numbers between 10 am and 9 pm, and a consent template must be registered on DLT first.
An OTP sent by SMS costs your bulk SMS rate, ₹0.25 down to ₹0.11 per SMS. There is no separate OTP tariff. With Smart OTP, an OTP that goes on WhatsApp costs the WhatsApp authentication rate of ₹0.25, and each attempt shows as its own line in your transaction history.
All DLT SMS: promotional, transactional, service-explicit, service-implicit and OTP. Quick SMS without DLT has its own per-SMS rate, shown in the panel when you select it.
No. The same per-SMS rate applies whether you send from the web panel, an Excel upload, a plugin or the API. There is no API plan or key fee.
You pay per SMS sent from a prepaid wallet. The SMS gateway, the REST API, the API key, delivery webhooks and delivery reports have no separate charge, and there is no setup fee or monthly rental. Every debit is listed in your transaction history.
DLT SMS cost ₹0.25 down to ₹0.11 per SMS, by recharge slab. DLT registration itself is done once on a telecom operator portal, and the Fast2SMS team helps you with it for free.
DLT registration is done on an operator portal, and any fee is set by that operator, not by Fast2SMS. Every DLT portal (Jio TrueConnect, Airtel, Vi Vilpower, BSNL and Videocon Smartping) now charges ₹5,900 for entity registration. Registering on one portal is enough. Help from the Fast2SMS team costs nothing.
No. Fast2SMS does not charge for sender IDs (headers) or templates. They are registered on the operator DLT portal with free help from our team, and you pay only per SMS sent.
No. There is no setup fee, no monthly rental and no minimum commitment. You recharge when you need to and pay only per SMS. Every recharge and every debit is shown in Transaction History.
Validity applies only to the discounted per-SMS rate, not to your money. For example, a ₹4,000 recharge gives ₹0.21 per SMS for 6 months. After that, the default ₹0.25 rate applies to whatever balance is left. Your wallet balance never expires.
₹100. New accounts also get ₹50 free credit on signup.
Yes. Every new account gets ₹50 free credit after signup, about 200 SMS at the default ₹0.25 rate. No card is needed and the test credit has no time limit.
Yes, 18% GST applies on the recharge amount, and a GST invoice is generated for every payment. Add your GSTIN in Settings to have it printed on the invoice.
Divide the recharge by the rate of its slab. For example, ₹4,000 at ₹0.21 per SMS gives about 19,047 single-part SMS. The calculator at the top of this page shows the count for any amount.
A standard SMS is 160 characters (70 for Unicode or regional languages). Longer messages are sent as multi-part SMS and each part counts as one SMS.
The same per-SMS rate for each part. One Unicode part holds 70 characters instead of 160, so a longer Hindi or regional-language message uses more parts. The live preview in the panel shows the number of parts before you send.
Quick SMS has its own flat per-SMS rate, higher than DLT SMS, because it is a premium route with DND delivery and a manual review of each campaign. The rate and the exact campaign cost are shown in the panel before you confirm. The route opens after your first recharge of ₹100 or more.
Yes. Bulk SMS, WhatsApp, RCS and Voice are in the same Fast2SMS account and use the same wallet, so one recharge works for every service.
Log in, click "Add Credit", pick an amount and pay by UPI, card or net banking. The balance and the per-SMS rate for that amount apply instantly, and the GST invoice is in Transaction History.
Many providers sell packs of ₹1,000 to ₹5,000 or add a setup or panel fee, and some price the API or OTP SMS separately. Fast2SMS starts at ₹100 with no setup or monthly fee, one rate for the panel, API and OTP, free DLT help, and delivery webhooks included.
Yes. Share your monthly volume and use case through the Get custom rates form on this page and our sales team will call you back with a custom plan.
₹50 free credit after signup. Recharge from ₹100 whenever you need, no monthly fee.