Fast2SMS

Bulk SMS Pricing

Prepaid and simple. Recharge from ₹100 at ₹0.25 per SMS. Add more and the rate drops, down to ₹0.11. One rate for promotional, transactional, OTP and API SMS.

  • ₹50 free credit on signup
  • No setup or monthly fee
  • Panel and API, same rate
  • Wallet balance never expires
Recharge amount
Per SMS₹0.21/ SMS
You get about19,047 SMS

Rate valid 6 months. Only the rate has a validity; the balance stays for life.

Sending lakhs of SMS a month?
Contact sales for discounted rates

Per-SMS rate by recharge amount

Move the slider above or pick a row. The rate applies to every SMS you send from the panel or the API.

RechargePer SMSRate valid for
₹100 – ₹3,999 ₹0.25 Unlimited
₹4,000 – ₹7,999 ₹0.21 6 months
₹8,000 – ₹13,999 ₹0.19 6 months
₹14,000 – ₹59,999 ₹0.17 12 months
₹60,000 – ₹1,29,999 ₹0.15 12 months
₹1,30,000 – ₹5,99,999 ₹0.13 12 months
₹6,00,000 or more ₹0.11Lowest 24 months

Validity applies to the per-SMS rate only. Wallet balance never expires; after the validity, the default ₹0.25 rate applies to the remaining balance. 18% GST is added on the recharge amount.

Included

You pay per SMS. Everything else is free.

No plan tiers and no add-ons. The per-SMS rate is the whole bill; these come with every account.

  • ₹50 signup credit FreeTest from the panel or the API before you pay. No card needed, no time limit.
  • DLT registration help ₹0Entity, sender ID and template registration with our team; templates checked before you submit.
  • SMS API and API key ₹0Same per-SMS rate as the panel. No API plan, key fee or monthly charge.
  • Delivery webhooks ₹0Status, delivery time and failure reason pushed to your URL for every message.
  • Delivery reports ₹0Per-number status with the operator reason for every failed SMS. Export to Excel.
  • Live message preview ₹0See the final SMS with its character count and number of parts before you send.
  • Excel upload & scheduling ₹0Upload Excel or CSV, map columns to variables, send now or at a set time.
  • Hindi & regional languages ₹0Unicode SMS in Hindi, Marathi, Gujarati, Tamil, Telugu, Bengali and more.
  • Plugins FreeWordPress, WooCommerce, Shopify and TallyPrime plugins send through your account.
  • Transaction history & GST invoice ₹0Every recharge and debit listed, with a GST invoice for every payment.
  • No setup or monthly fee ₹0No rental and no minimum commitment. You pay only per SMS sent.
  • Support FreeChat in the panel, phone +91 6262778822, email and free meetings with the team.
By SMS type

Promotional, transactional, service or OTP: one price

The DLT category decides who receives the message and when. It does not change the price: every DLT SMS costs your slab rate.

Promotional SMS

Offers, sales and new arrivals. Delivered to Non-DND numbers between 10 am and 9 pm, after a consent template is registered.

₹0.25 down to ₹0.11 per SMS, by recharge slab

Transactional & OTP SMS

OTPs and essential alerts. Delivered to DND and Non-DND numbers at any time of day.

₹0.25 down to ₹0.11 per SMS, by recharge slab

Service Implicit SMS

Order, payment, delivery, appointment and fee updates to your customers. Reach DND numbers at any time.

₹0.25 down to ₹0.11 per SMS, by recharge slab

Service Explicit SMS

Marketing-style messages to customers who gave consent through a registered consent template.

₹0.25 down to ₹0.11 per SMS, by recharge slab

Same rate from the panel, an Excel upload, a plugin or the API. Quick SMS without DLT has its own higher rate, shown in the panel before you confirm.

Examples

What bulk SMS actually costs

The lowest single recharge that covers each volume of single-part SMS, at the slab rate for that recharge.

Bulk SMS price list by volume

From 1,000 SMS to 10 lakh SMS.

SMS you sendRechargeRate
1,000 SMS ₹250 ₹0.25 per SMS
5,000 SMS ₹1,250 ₹0.25 per SMS
10,000 SMS ₹2,500 ₹0.25 per SMS
25,000 SMS ₹5,250 ₹0.21 per SMS
50,000 SMS ₹9,500 ₹0.19 per SMS
1 lakh SMS ₹17,000 ₹0.17 per SMS
5 lakh SMS ₹75,000 ₹0.15 per SMS
10 lakh SMS ₹1,30,000 ₹0.13 per SMS

A message longer than one part is charged per part, so a 200-character English SMS counts as 2 SMS. Sending more than 10 lakh SMS a month? Get custom rates.

SMS length

How many characters are in one SMS?

One English SMS holds 160 characters. Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali, Malayalam, Punjabi, Odia and other scripts are sent as Unicode SMS, where one part holds 70 characters.

Longer messages are sent as multi-part SMS and each part is charged as one SMS at your slab rate. The live preview in the panel shows the character count and the number of parts before you send, so there are no surprises.

MessageCharged as
English, up to 160 characters1 SMS
Hindi / Unicode, up to 70 characters1 SMS
English, 200 characters2 SMS
Price per partYour slab rate
DLT costs

DLT registration: what it costs

Under TRAI rules every business that sends commercial SMS in India registers its entity, sender IDs (headers) and message templates once on a telecom operator's DLT portal. Any portal fee is set by the operator and paid to the operator, not to Fast2SMS. Registering on one portal is enough, because the operators share the data.

The Fast2SMS team helps you with entity, sender ID and template registration for free and checks your template wording before you submit. Until DLT is approved you can send with Quick SMS. Full process on the DLT registration page.

DLT itemCost
Fast2SMS DLT help₹0
Entity registration, any DLT portal₹5,900
PortalsJio, Airtel, Vi, BSNL, Smartping
Sender ID and templates₹0 at Fast2SMS
Sending DLT SMSYour slab rate

The ₹5,900 portal fee is charged by the operator, once, on the portal you choose. Fast2SMS charges nothing for DLT help.

GST & wallet

Prepaid wallet, GST invoice, no expiry

Bulk SMS is prepaid. Recharge your Fast2SMS wallet from ₹100 and every SMS is debited at the rate of your recharge slab. 18% GST is added on the recharge amount and a GST invoice is generated for every payment; add your GSTIN in Settings to have it printed.

Your wallet balance never expires. Only the discounted per-SMS rate has a validity; after it ends, the default ₹0.25 rate applies to the balance that is left. The same wallet also pays for WhatsApp, RCS and Voice.

Minimum recharge₹100
Signup credit₹50, no time limit
PaymentUPI, card or net banking
GST18% on the recharge amount
InvoiceGST invoice for every payment
Wallet balanceNever expires
Discounted rateValid as per slab table
Same wallet forSMS, WhatsApp, RCS, Voice
Compare

Fast2SMS vs many bulk SMS providers

A low entry point and one rate for every route, against packs, setup fees and paid add-ons.

What you get Fast2SMS Many providers
Minimum recharge ₹100 ₹1,000–₹5,000 packs
Price per SMS From ₹0.11 Varies, often bundled
Setup or monthly fee None Often a setup or panel fee
Same rate in panel and API Yes API often priced separately
OTP SMS price Your bulk SMS rate Flat OTP rate, often higher than SMS
DLT registration help Free, with template review Paid, or you are on your own
Failed SMS reason in report Operator reason per number Often just "failed"
Delivery webhooks Included Paid add-on or not offered
Live message preview Yes Rarely
Transaction history Every recharge and debit Summary only
Support Chat, phone, email, meeting Email ticket

Based on publicly listed plans of common Indian bulk SMS providers; details vary by provider.

Add money

Recharge in three steps

  1. Signup and log in

    Create your free account. ₹50 credit is added so you can test before paying.

  2. Click "Add Credit"

    Pick an amount. The per-SMS rate for that amount is shown before you pay.

  3. Pay by UPI, card or net banking

    The balance and the rate apply instantly; the GST invoice is in Transaction History.

FAQ

Bulk SMS pricing: questions answered

What is the bulk SMS price in India at Fast2SMS?

Bulk SMS on Fast2SMS costs ₹0.25 down to ₹0.11 per SMS. The rate depends only on how much you recharge: ₹0.25 from a ₹100 recharge and ₹0.11 from ₹6,00,000. There is no setup fee and no monthly fee, and new accounts get ₹50 free credit to test.

What is the per-SMS price on Fast2SMS?

The default rate is ₹0.25 per SMS when you recharge between ₹100 and ₹3,999. The rate falls with larger recharges: ₹0.21 from ₹4,000, ₹0.19 from ₹8,000, ₹0.17 from ₹14,000, ₹0.15 from ₹60,000, ₹0.13 from ₹1,30,000 and ₹0.11 from ₹6,00,000.

What is the price of 1 lakh SMS?

₹17,000 for 1 lakh single-part SMS. A recharge of ₹17,000 falls in the ₹14,000 – ₹59,999 slab, where each SMS costs ₹0.17, and that rate stays valid for 12 months.

How much do 10,000 SMS cost?

₹2,500 for 10,000 single-part SMS. A recharge of ₹2,500 falls in the ₹100 – ₹3,999 slab, where each SMS costs ₹0.25, and that rate has no expiry.

What is the price of 10 lakh SMS?

₹1,30,000 for 10 lakh single-part SMS. A recharge of ₹1,30,000 falls in the ₹1,30,000 – ₹5,99,999 slab, where each SMS costs ₹0.13, and that rate stays valid for 12 months. Sending more than this every month? Use Get custom rates for a lower rate.

What is the cheapest bulk SMS rate on Fast2SMS?

The lowest listed rate is ₹0.11 per SMS, on recharges of ₹6,00,000 or more, valid for 24 months. If you send lakhs of SMS a month and need a rate below ₹0.11, use the Get custom rates form on this page and our sales team will call you back.

Are there fixed bulk SMS plans or packages?

No. There is no pack to buy. You recharge any amount from ₹100 and the amount decides your per-SMS rate. The slab table on this page works as the plan list: the bigger the recharge, the lower the rate.

What is the transactional SMS price?

Transactional SMS cost the same as every other DLT SMS: ₹0.25 down to ₹0.11 per SMS, depending on your recharge. Transactional messages such as OTPs reach DND and Non-DND numbers at any time of day.

What is the promotional SMS price?

The same slab rate, ₹0.25 down to ₹0.11 per SMS. Promotional SMS are delivered only to Non-DND numbers between 10 am and 9 pm, and a consent template must be registered on DLT first.

What is the OTP SMS price?

An OTP sent by SMS costs your bulk SMS rate, ₹0.25 down to ₹0.11 per SMS. There is no separate OTP tariff. With Smart OTP, an OTP that goes on WhatsApp costs the WhatsApp authentication rate of ₹0.25, and each attempt shows as its own line in your transaction history.

Which SMS types does the rate cover?

All DLT SMS: promotional, transactional, service-explicit, service-implicit and OTP. Quick SMS without DLT has its own per-SMS rate, shown in the panel when you select it.

Is the API price different from the panel price?

No. The same per-SMS rate applies whether you send from the web panel, an Excel upload, a plugin or the API. There is no API plan or key fee.

How does Fast2SMS SMS gateway pricing work?

You pay per SMS sent from a prepaid wallet. The SMS gateway, the REST API, the API key, delivery webhooks and delivery reports have no separate charge, and there is no setup fee or monthly rental. Every debit is listed in your transaction history.

What is the DLT SMS price?

DLT SMS cost ₹0.25 down to ₹0.11 per SMS, by recharge slab. DLT registration itself is done once on a telecom operator portal, and the Fast2SMS team helps you with it for free.

What are the DLT registration charges?

DLT registration is done on an operator portal, and any fee is set by that operator, not by Fast2SMS. Every DLT portal (Jio TrueConnect, Airtel, Vi Vilpower, BSNL and Videocon Smartping) now charges ₹5,900 for entity registration. Registering on one portal is enough. Help from the Fast2SMS team costs nothing.

Do I pay extra for the sender ID or templates?

No. Fast2SMS does not charge for sender IDs (headers) or templates. They are registered on the operator DLT portal with free help from our team, and you pay only per SMS sent.

Is there a setup fee, monthly fee or hidden charge?

No. There is no setup fee, no monthly rental and no minimum commitment. You recharge when you need to and pay only per SMS. Every recharge and every debit is shown in Transaction History.

What does rate validity mean?

Validity applies only to the discounted per-SMS rate, not to your money. For example, a ₹4,000 recharge gives ₹0.21 per SMS for 6 months. After that, the default ₹0.25 rate applies to whatever balance is left. Your wallet balance never expires.

What is the minimum recharge?

₹100. New accounts also get ₹50 free credit on signup.

Can I test bulk SMS for free?

Yes. Every new account gets ₹50 free credit after signup, about 200 SMS at the default ₹0.25 rate. No card is needed and the test credit has no time limit.

Is GST charged on the recharge?

Yes, 18% GST applies on the recharge amount, and a GST invoice is generated for every payment. Add your GSTIN in Settings to have it printed on the invoice.

How many SMS will I get for my recharge?

Divide the recharge by the rate of its slab. For example, ₹4,000 at ₹0.21 per SMS gives about 19,047 single-part SMS. The calculator at the top of this page shows the count for any amount.

How are long messages counted?

A standard SMS is 160 characters (70 for Unicode or regional languages). Longer messages are sent as multi-part SMS and each part counts as one SMS.

What does a Hindi or Unicode SMS cost?

The same per-SMS rate for each part. One Unicode part holds 70 characters instead of 160, so a longer Hindi or regional-language message uses more parts. The live preview in the panel shows the number of parts before you send.

What does Quick SMS without DLT cost?

Quick SMS has its own flat per-SMS rate, higher than DLT SMS, because it is a premium route with DND delivery and a manual review of each campaign. The rate and the exact campaign cost are shown in the panel before you confirm. The route opens after your first recharge of ₹100 or more.

Can I use the same balance for WhatsApp, RCS and Voice?

Yes. Bulk SMS, WhatsApp, RCS and Voice are in the same Fast2SMS account and use the same wallet, so one recharge works for every service.

How do I pay for bulk SMS?

Log in, click "Add Credit", pick an amount and pay by UPI, card or net banking. The balance and the per-SMS rate for that amount apply instantly, and the GST invoice is in Transaction History.

How does Fast2SMS pricing compare with other bulk SMS providers?

Many providers sell packs of ₹1,000 to ₹5,000 or add a setup or panel fee, and some price the API or OTP SMS separately. Fast2SMS starts at ₹100 with no setup or monthly fee, one rate for the panel, API and OTP, free DLT help, and delivery webhooks included.

I send a high volume every month. Can I get a lower rate?

Yes. Share your monthly volume and use case through the Get custom rates form on this page and our sales team will call you back with a custom plan.

Test Bulk SMS For FREE

₹50 free credit after signup. Recharge from ₹100 whenever you need, no monthly fee.