WhatsApp Pricing

There is no setup or monthly cost. You pay per message sent: ₹0.25 for utility, ₹0.25 for authentication, ₹0.95 for marketing and ₹0.13 for service messages in India. Incoming messages are free.

On Fast2SMS the WhatsApp Business API price in India is ₹0.13 to ₹0.95 per message, depending on the category: marketing ₹0.95, utility ₹0.25, authentication ₹0.25 and service ₹0.13. There is no setup fee, no monthly fee and no per-number fee.

It depends on the category Meta assigns to the template. On Fast2SMS a marketing message costs ₹0.95, a utility message ₹0.25, an authentication message ₹0.25 and a service reply ₹0.13.

Each message you send is charged once, at the rate of its category, from your prepaid wallet. Messages that fail are refunded, incoming messages are free, and the panel shows the cost of a campaign before you confirm it.

A WhatsApp marketing message costs ₹0.95 on Fast2SMS. Marketing covers offers, launches, discount codes, festival campaigns and re-engagement messages, including templates with an image, video or PDF header and buttons.

A WhatsApp utility message costs ₹0.25 on Fast2SMS. Utility covers order, payment, delivery, booking and appointment updates about something the customer already did, with no promotional lines.

A WhatsApp authentication message costs ₹0.25 on Fast2SMS. Authentication templates are only for one-time passwords and verification codes and show a copy-code button.

A WhatsApp OTP is sent as an authentication message and costs ₹0.25 per OTP on Fast2SMS. An SMS OTP costs your bulk SMS rate, ₹0.25 down to ₹0.11. With Smart OTP, a WhatsApp attempt that fails is refunded and the SMS fallback is charged at your SMS rate.

A service message is a free-form reply you send within 24 hours of the customer's last message, usually from the live chat inbox. It needs no template and costs ₹0.13 per message on Fast2SMS.

No. Messages customers send to your business are free on Fast2SMS. Only your replies are charged, at the service rate of ₹0.13 when sent within 24 hours of the customer's last message.

Per message. Fast2SMS charges each WhatsApp message you send at the rate of its category (marketing ₹0.95, utility ₹0.25, authentication ₹0.25 and service ₹0.13), not a fee per conversation or per month. When a customer writes to you, you can reply freely for 24 hours and each reply is a ₹0.13 service message.

Meta reviews every template and assigns its category: marketing, utility or authentication. Replies inside the 24-hour window are service messages. Fast2SMS then charges one flat rate per message for that category, from ₹0.13 to ₹0.95, with no platform fee on top.

None on Fast2SMS. There is no setup fee, monthly fee, per-number fee or per-agent fee, and the live chat inbox, Flow Builder chatbot, AI agent, API, webhooks, onboarding and green-tick help are free.

No. Fast2SMS has no monthly plan or panel rental for WhatsApp. Your monthly cost is simply the messages you sent that month at ₹0.13 to ₹0.95 each.

No. Number onboarding is free on Fast2SMS, and the team can do it with you on a call: Facebook Business Manager, number registration, display name and the green-tick request.

Access is free on Fast2SMS: no monthly fee, no setup fee and a free inbox, chatbot and API. The messages you send are paid per message, from ₹0.13 to ₹0.95 by category, and incoming messages are free.

Yes. Fast2SMS adds ₹50 free credit after signup so you can send real test messages, and three pre-approved test templates (marketing, utility and authentication) are ready after onboarding.

No. Agents, the shared inbox, the Android agent app, the flow builder, chatbot, AI agent and the API are all free on Fast2SMS, with no per-seat fee. You pay only for messages sent.

No. Fast2SMS guides the green-tick request from the panel and handles the paperwork with you for free. Approval of the green tick is Meta's decision, so no provider can guarantee it.

On Fast2SMS, 10,000 messages cost ₹9,500 for marketing, ₹2,500 for utility or authentication and ₹1,300 for service replies. 1 lakh marketing messages cost ₹95,000 and 1 lakh utility messages ₹25,000. 10 lakh marketing messages cost ₹9,50,000 and 10 lakh utility messages ₹2,50,000.

Bulk WhatsApp campaigns on Fast2SMS cost the same per-message rates as single messages: marketing ₹0.95, utility ₹0.25, authentication ₹0.25 and service ₹0.13. There is no platform fee on top, and failed messages are refunded to your wallet.

Multiply the messages in each category by its rate. For example, 10,000 utility messages at ₹0.25 cost ₹2,500 on Fast2SMS. The panel also shows the cost before you send a campaign.

No. Fast2SMS bills WhatsApp on delivery basis. Failed messages are refunded to your wallet automatically within 48 hours, a message still undelivered after 48 hours is refunded too, and every refund shows in the refund report.

The message fails with the reason "not on WhatsApp" in the delivery report, and Fast2SMS refunds the amount to your wallet automatically. You can reach those customers by SMS instead.

The template category. Meta reviews each template, checks that the category matches the content and approves the category along with the template. Replies sent inside an open 24-hour chat window are service messages and need no template.

Pricing follows the category Meta assigns to each template. Promotional content is marketing at ₹0.95 on Fast2SMS, while updates about a transaction are utility at ₹0.25.

No. A discount line inside a utility template is a common reason for rejection or re-categorisation by Meta. Keep utility messages purely informational and send offers as marketing templates. The Fast2SMS team reviews templates for free before you submit them.

On Fast2SMS a DLT SMS costs ₹0.25 at the default rate and falls to ₹0.11 with larger recharges. A WhatsApp utility or authentication message is ₹0.25, a service reply ₹0.13 and a marketing message ₹0.95. For OTPs and alerts the entry prices are the same; for promotions SMS is cheaper per message.

It depends on the category. On Fast2SMS an RCS message is ₹0.35. WhatsApp utility and authentication messages (₹0.25) and service replies (₹0.13) cost less than RCS, while a WhatsApp marketing message (₹0.95) costs more.

Compare the total cost, not only the message rate. Fast2SMS charges from ₹0.13 per message with no monthly, setup, per-number or per-agent fee, a free inbox, chatbot and API, a ₹100 minimum recharge and automatic refunds for failed messages.

Many WhatsApp API providers in India charge a monthly panel fee, often ₹1,000 to ₹5,000 a month, a one-time setup fee, a per-agent charge, or extra for the inbox, chatbot or API, and often do not refund failed messages. Fast2SMS charges only per message, from ₹0.13 to ₹0.95, and includes all of these for free.

₹100. WhatsApp rates on Fast2SMS have unlimited validity and your wallet balance never expires.

Yes, 18% GST applies on the recharge amount, and a GST invoice is generated for every payment. Add your GSTIN in Settings to have it printed on the invoice.

WhatsApp on Fast2SMS is prepaid. Recharge your wallet by UPI, card or net banking and each message is charged from the balance. The same wallet pays for SMS, RCS, Voice and Smart OTP, and every debit and refund is in your transaction history.

Yes. The rates on this page are for Indian numbers. For other countries, the rate is shown in the panel when you select the destination, or ask our sales team.

Yes. Fast2SMS high-volume plans go down to ₹0.11 per message. Share your monthly volume through the Get custom rates form on this page and our sales team will call you back with a discounted plan.

Nothing. Create a free Fast2SMS account, connect your number with free onboarding help and send test messages with the ₹50 signup credit. When you are ready for campaigns, recharge from ₹100 and pay ₹0.13 to ₹0.95 per message by category.