Brand name, logo and verified tick, media, rich cards, carousels, buttons and read receipts in the Android Messages app. No DLT.
Same rate for every message typeRCS Pricing
One rate, ₹0.35 per message. Rich cards, carousels, buttons and read receipts included. No setup fee, no monthly cost, and failed messages are refunded within 48 hours.
- Verified brand sender
- Recharge from ₹100
- Refund within 48 h
- Unlimited validity
- ₹0 setup, ₹0 monthly
- Same rate for text, rich cards and carousels
- Failed messages refunded within 48 hours
Sending lakhs of messages a month?
Contact sales for discounted rates
Everything in the ₹0.35
There is nothing else to pay for. Brand registration, the panel, the API and every rich format cost the same per-message rate.
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No setup or monthly costRCS agent (brand) onboarding and the panel are free.
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Rich cards & carouselsImages, videos, buttons and carousels at the same per-message rate.
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Delivered & read receiptsSee who received and who opened, per number.
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Verified brand senderYour brand name, logo and verified tick on every message.
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Free API & webhooksSend from your software and receive delivery and read status.
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Bulk campaigns includedUpload a list, pick a template, schedule and track.
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Template approval helpWe review your RCS templates before submission.
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Failed messages refundedNot delivered? The amount is back in your wallet within 48 hours.
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Customer replies freeReplies and chip taps from customers cost nothing. You pay only for messages you send.
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Live Chat inbox & agentsReplies land in a shared inbox; chat agents answer with their own logins.
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Start on the Fast2SMS botSend from the shared Fast2SMS bot the day you sign up, while your brand is approved.
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₹50 free creditEvery new account gets ₹50 credit to send a test rich card.
What one RCS message costs, and what counts as one
One RCS message sent to one Indian number is one message at ₹0.35. The price does not change with the type: plain text, an image or video, a rich card with buttons, or a carousel of two to ten cards all cost the same. Suggested replies and action chips come with the message.
You are charged only for messages you send. Replies and chip taps from customers are free, and messages that cannot be delivered are refunded to your wallet within 48 hours.
| What you send | You pay |
|---|---|
| Plain text From your verified brand name | ₹0.35 |
| Media Image, video or PDF with a caption | ₹0.35 |
| Rich card Media, title, text and buttons | ₹0.35 |
| Carousel Two to ten swipeable cards | ₹0.35 |
| Suggested replies and actions Reply, URL, dial and location chips | Included |
| Customer replies and chip taps Into Live Chat and your webhook | ₹0 |
| Not delivered For example, phone not RCS capable | ₹0 · refunded |
What a bulk RCS campaign actually costs
Messages × ₹0.35. Numbers that cannot receive RCS are refunded, so you pay only for messages delivered.
| Campaign size | Cost |
|---|---|
| 10,000 messages | ₹3,500 |
| 50,000 messages | ₹17,500 |
| 1 lakh messages | ₹35,000 |
| 5 lakh messages | ₹1,75,000 |
| 10 lakh messages | ₹3,50,000 |
Sending lakhs of RCS messages a month? Ask sales for a custom rate.
RCS vs SMS vs WhatsApp: cost per message
All three run from the same Fast2SMS account and the same wallet. These are our own published rates for Indian numbers.
Plain text, 160 characters per SMS, to every phone in India including feature phones and iPhones. Needs DLT.
Falls to ₹0.11 with larger rechargesOffers, launches and festival campaigns as WhatsApp templates with media and buttons.
Meta sets the template categoryOrder updates and alerts as WhatsApp templates. Authentication is ₹0.25, service replies ₹0.13.
Customer needs WhatsApp installed| 10,000 messages | Rate | Cost |
|---|---|---|
| RCS, any type | ₹0.35 | ₹3,500 |
| Bulk SMS, default rate | ₹0.25 | ₹2,500 |
| WhatsApp marketing template | ₹0.95 | ₹9,500 |
| WhatsApp utility template | ₹0.25 | ₹2,500 |
| Feature | RCS | SMS | |
|---|---|---|---|
| Where it arrives | Android Messages app | SMS inbox, every phone | WhatsApp app |
| Sender shown | Brand name, logo, verified tick | 6-letter DLT sender ID | Verified business name |
| Rich cards and buttons | Yes | No, plain text | Template buttons |
| Read receipts | Yes | No, delivery reports | Yes |
| Internet needed | Yes | No | Yes |
| Approval | Brand bot, no DLT | TRAI DLT | Meta template approval |
See Bulk SMS pricing and WhatsApp pricing for every slab and category.
Customers without RCS still get your message
iPhones, phones with RCS turned off and feature phones cannot receive RCS. Those messages are marked failed and the ₹0.35 goes back to your wallet. Set an SMS fallback in the panel and the same customers get the message as a DLT SMS, charged at your SMS rate.
The SMS version needs a DLT sender ID and an approved template. Fast2SMS gives free DLT support.
| 10,000 numbers | Cost |
|---|---|
| RCS only 8,500 delivered, 1,500 refunded | ₹2,975 |
| RCS + SMS fallback 1,500 get SMS at ₹0.25 | ₹3,350 |
| SMS only All 10,000 at ₹0.25 | ₹2,500 |
Example only: it assumes 1,500 of 10,000 numbers cannot receive RCS. Your real share depends on your customers' phones.
Recharge from ₹100, pay as you send
RCS is prepaid. Add money to your Fast2SMS wallet and each message is charged from the balance. There is no plan to choose and no monthly bill. The same wallet pays for SMS, WhatsApp and Voice, and every charge and refund is listed in transaction history with date, campaign and amount.
| Free credit on signup | ₹50 |
| Minimum recharge | ₹100 |
| Pay by | UPI, card or net banking |
| Rate validity | Unlimited, balance never expires |
| GST | 18% on the recharge amount |
| Invoice | GST invoice for every payment |
| Failed messages | Refunded within 48 hours |
Fast2SMS vs a typical RCS provider
One flat rate with nothing on top, against what many platforms charge extra for or leave out.
| What you get | Fast2SMS | Many providers |
|---|---|---|
| Setup fee | None | Often a one-time setup charge |
| Monthly or platform fee | None, pay per message | Often a monthly platform fee |
| Brand bot onboarding | Prepared and submitted for free | Paid, or left to you |
| Verified sender with logo | Yes | Yes, once approved |
| Rich cards and carousels | Same ₹0.35 as plain text | Often priced higher than text |
| Bulk campaigns from a panel | Excel, CSV, Address Book | API only on many platforms |
| API and webhooks | Included, same key as SMS | Sometimes a paid tier |
| Read receipts | Per number, in reports and webhook | Varies |
| Failed message refund | Automatic, to your wallet | Rare |
| Minimum recharge | ₹100 | ₹1,000–₹5,000 packs |
| Support | Chat, phone, email, meeting | Email ticket |
Based on publicly listed plans of common RCS messaging platforms in India; details vary by provider.
Get discounted RCS rates from our sales team
Planning lakhs of RCS messages a month? Share your volume and use case and we call back with a custom rate and a dedicated account manager.
Live in three steps
Signup and register your brand
Create a free account and submit your RCS agent (brand name, logo, colour) from the panel.
Add credit
Recharge from ₹100 by UPI, card or net banking. No plan to pick, no monthly fee.
Send and pay per message
Every RCS message costs ₹0.35. Failed messages are refunded within 48 hours.
RCS pricing: questions answered
How much does an RCS message cost on Fast2SMS?
₹0.35 per message to Indian numbers. There is no setup fee and no monthly cost.
What is the RCS messaging cost in India for a business?
For businesses, RCS business messaging is paid per message sent. On Fast2SMS the only charge is ₹0.35 per message to an Indian number. Brand onboarding, the panel, the API, reports and customer replies cost nothing.
What counts as one RCS message?
One message sent to one number is one message at ₹0.35, whatever its type: plain text, media (image, video or PDF), a rich card, or a carousel of two to ten cards. Suggested replies and action chips are included in the same message.
Is a rich card or carousel charged more than a text message?
No. Text, rich cards, carousels, media and buttons are all ₹0.35 per message.
What is the RCS business messaging price per message?
A flat ₹0.35 per RCS business message on Fast2SMS, the same for every message type. Customers with an RCS-enabled Android phone receive it in the Messages app from your verified brand name.
What is Google RCS pricing when I send through Fast2SMS?
RCS business messages travel over Google's RCS platform and the operator network. When you send through Fast2SMS, the ₹0.35 per-message rate is the only charge: there is no setup fee, no monthly fee and no fee for brand onboarding.
What is Rich Communication Services (RCS) and what does it cost?
RCS stands for Rich Communication Services, the upgrade to SMS built into the default Messages app on Android. Businesses can send rich cards, carousels, media and buttons from a verified brand name. On Fast2SMS each RCS message costs ₹0.35.
What is the RCS SMS price?
An RCS message (often called RCS SMS) costs ₹0.35 on Fast2SMS, any type. A normal DLT SMS is ₹0.25 per SMS at the default rate and falls to ₹0.11 with larger recharges.
What does bulk RCS cost for 10,000, 1 lakh or 10 lakh messages?
At ₹0.35 per message: 10,000 messages cost ₹3,500, 1 lakh cost ₹35,000 and 10 lakh cost ₹3,50,000. Numbers that cannot receive RCS are refunded, and high-volume senders can use Get custom rates for a lower rate.
Is there a setup fee or monthly fee for RCS?
No. You pay only for messages you send. Brand bot registration, the Live Chat inbox, chat agents, the API and webhooks are all included.
Is there a charge for RCS brand (agent) registration?
No. Registering your brand name, logo and colours as an RCS agent is free, and our team helps with the approval.
What is the price of an RCS bot?
There is no charge for the bot itself. You can send from the shared Fast2SMS bot from the day you sign up, and registering your own brand bot is free: our team prepares the application, submits it to the operator and follows up. You pay only ₹0.35 per message sent.
Does a verified RCS sender cost extra?
No. Once your brand bot is approved, every message shows your brand name, logo and verified tick at the same ₹0.35 per message. For approval you need a working website with Terms and Privacy pages, an email on the same domain, an opt-in page and a GST certificate.
What is the RCS API price?
There is no separate charge for the API. Messages sent through the RCS API cost the same ₹0.35 as messages sent from the panel, and delivery and read webhooks are included. The same API key works for SMS, WhatsApp and RCS.
Are customer replies to RCS messages charged?
No. Replies and chip taps from customers are free on Fast2SMS. They land in the Live Chat inbox and on your webhook, and you pay only for messages you send.
Are RCS delivery and read reports charged?
No. Sent, delivered, read and failed status per number, summary counts and Excel export are included in the panel at no cost.
Is there free credit to test RCS?
Yes. Every new account gets ₹50 free credit, and the Fast2SMS bot is ready so you can send a test rich card right away.
Do I pay for messages that fail?
No. If an RCS message is not delivered, for example because the phone does not support RCS, the amount is refunded to your wallet automatically within 48 hours and shows in the RCS refund report.
What happens if the customer's phone does not support RCS?
The message fails and is refunded. You can set an SMS fallback in the panel so those customers still get the message as a DLT SMS at your SMS rate.
Do I pay for RCS messages sent to iPhones?
No. At the time of writing, iPhones cannot receive RCS business messages sent through Fast2SMS. Those numbers are marked failed and the ₹0.35 is refunded to your wallet. Reach them with SMS fallback or a WhatsApp template.
How much does RCS with SMS fallback cost?
Delivered RCS messages cost ₹0.35, failed RCS attempts are refunded, and the SMS fallback is charged at your SMS rate, from ₹0.25 down to ₹0.11. The SMS version needs a DLT sender ID and template; Fast2SMS gives free DLT support.
RCS vs SMS cost: which is cheaper?
SMS is cheaper per message: ₹0.25 per SMS at the default rate, down to ₹0.11 with larger recharges, against ₹0.35 for RCS. RCS costs a little more because it carries your logo, media, buttons and read receipts. SMS reaches every phone, including feature phones and iPhones.
Is RCS cheaper than WhatsApp?
For marketing, yes: an RCS message is ₹0.35 while a WhatsApp marketing template is ₹0.95 on Fast2SMS. WhatsApp utility and authentication templates (₹0.25) and service replies (₹0.13) cost less than RCS.
How does Fast2SMS RCS pricing compare with other providers?
Many RCS platforms in India charge a setup fee or a monthly platform fee, price rich cards higher than text, or sell ₹1,000 to ₹5,000 packs. Fast2SMS charges a flat ₹0.35 per message with no setup or monthly fee, free brand onboarding, recharge from ₹100 and automatic refunds for failed messages.
What is the minimum recharge and does it expire?
₹100. The RCS rate has unlimited validity and your wallet balance never expires.
How do I pay for RCS messages?
RCS is prepaid. Recharge your Fast2SMS wallet by UPI, card or net banking, and each message is charged from the balance. The same wallet pays for SMS, WhatsApp and Voice, and every charge and refund is listed in transaction history.
Is GST charged on the recharge?
Yes, 18% GST applies on the recharge amount, and a GST invoice is generated for every payment. Add your GSTIN in Settings to have it printed on the invoice.
Can I get a lower rate for high volume?
Yes. Share your monthly volume through the Get custom rates form on this page and our sales team will call you back with a discounted plan.
How do I start RCS and what do I pay on day one?
Nothing. Create a free account, send a test from the Fast2SMS bot with the ₹50 credit and submit your brand details for free. When you are ready to send campaigns, recharge from ₹100 and pay ₹0.35 per message.
₹0.35 per message, no monthly cost. Failed messages refunded within 48 hours.