If you are looking for an affordable Bulk SMS service provider in India with free DLT support, you have come to the right place. Bulk SMS has become one of the most effective ways for businesses to connect with customers instantly and improve communication. In this article, we will discuss the basics of bulk SMS, the importance of DLT SMS, and Bulk SMS Service Provider in India with free DLT support.

What is Bulk SMS Service and its importance?

Bulk SMS Service is the process of sending messages to a large group of people at once. It is used for disseminating information, promote a product or service or transmit crucial alerts to thousands of people at a single click. Some of the benefits of Bulk SMS Services are:

• Bulk SMS has the highest open rate of 98%
• As SMS is available on every mobile device, Bulk SMS has highest readability rate
• Most affordable form of communication mode
• Instant and direct connectivity with the recipient
• Best way to build personalised connection with the customers
• Simplest way to advertise brand
• Helps to build better customer engagement than other channels
• High response rates compared to other mediums

What is DLT in Bulk SMS?

Distributed Ledger Technology (DLT) s a shared database panel which will be administered using Blockchain technology and all the entities present in the panel will be interconnected with each other. TRAI has introduced DLT technology in the Bulk SMS sector to solve the rising problem of unsolicited and spam messages.

Read more about DLT here

Why DLT is introduced in the Bulk SMS industry?

DLT is introduced to bring transparency and security in the Bulk SMS sector. As per the changed rules, every business has to register on a DLT portal to continue sending Bulk SMS to its customers. The sole purpose is to curb the spam and fraud in the SMS industry and provide safety to the end user.

What are the new DLT Bulk SMS Service routes?

Three SMS routes – Promotional, Transactional, Service route (Service Explicit and Service Implicit) has been introduced as per TRAI guidelines.

1. Promotional Bulk SMS route: This route is for sending marketing messages such as offers, discounts, seasonal sales, etc. These are delivered only to Non DND numbers.

Customers can set preferences to receive promotional messages based on a particular time or day. As an example, if a mobile user has set preference to receive promotional SMS on Monday from 6 PM to 9 PM, so the messages will only be delivered to him at Monday 6 PM to 9 PM.

Sender ID (Header) can be created for sending promotional messages and it should be of 6 numeric digits (not more or less). You cannot use alphabetic characters for creating Headers in promotional route and every Header will have a unique ID set by the operator.

Example of Promotional SMS: “Diwali Sale! Order now and get a free gift worth Rs. 1000. Call us at 9999999999 for more details.”

2. Transactional route: As per the latest TRAI guidelines, Transactional Bulk SMS route will be reserved only for Banks for sending One Time Password (OTP) to complete a banking transaction initiated by the bank customer. All banks including National/Scheduled/Private/Government and MNC Banks, can use the Transactional route for sending OTP to their customers.

Banks can create Header (Sender ID) of six alphabetic characters for using the Transactional route.

Example of Transactional route: :Dear customer, OTP for transaction of INR 5500 is 28465. Please do not share it with anyone.”

3. Service routes: As per the revised TRAI Guidelines, Service (Implicit and Explicit) route has been introduced which allows a brand to send SMS to its customers informing about a product or service. Header (Sender ID) of six alphabetic characters can be created for sending SMS from the Service route.

There are 2 kinds of categories in Service route – Implicit and Explicit

A. Service Implicit SMS: Informative SMS other than OTP will fall into the category of Service Implicit route. Using this route, important notifications regarding product and services such as purchase confirmation messages, order status, alerts, reminder SMS, etc. can be conveyed to the customers. Promotional SMS cannot be transmitted using the Service Implicit route.

Example of Service Implicit route: “Dear customer, your order is being prepared and will be delivered within 30 minutes.”

B. Service Explicit SMS: SMS sent to the registered customers after receiving their consent will come under the category of Service Explicit SMS. As an example, If a ICICI Bank customer has given consent to receive promotional offers from ICICI, then these SMS will be included in the Service Explicit category. If at any point of time, the customer withdraws and opt-out of receiving these texts, then the SMS will be considered Promotional.

Example of Service Explicit route: “Dear customer, Thank you for being our premium client. We have an exclusive offer for you. Get extra 20% discount while shopping at our store. Offer valid till this week.”

Why choose Fast2SMS Bulk SMS Service Provider in India with Free DLT Support?

1. Affordable business solution

Fast2SMS is on a mission to make the bulk messaging experience smooth and affordable for all its users. Out plans and pricing are completely affordable and suits the budget of all kinds of industries and businesses.

2. Free DLT support

We take pride in providing free DLT support to all our users. Unlike other vendors that charge a heavy fee for DLT support, our service is absolutely free of cost. You can get support via call, chat or email.

3. No minimum purchase limit

You will not incur any hidden expenses or fixed bulk plans in Fast2SMS. There are no purchase limits. Every user is free to choose their own amount of sending messages to the customers. Using our services, you can start sending messages with just Rs.100.

4. Free live chat inbox

With our new feature, you can now manage RCS and Whatsapp chats in a hassle-free manner. This feature enables multiple team members to manage chats and respond in real time. This is a one of a kind feature that promotes coordination and builds better customer relationships.

Fast2SMS is a reliable Bulk SMS Service Provider in India with Free DLT support to help businesses communicate seamlessly and effectively. Register with us today and communicate smarter, connect faster and scale higher with every message! Call us now at 6262778822!