In the most recent updates issued by the Telecom Regulatory Authority of India (TRAI), it has become mandatory to implement the PE-TM Binding Chain Process in the DLT framework for SMS communication.

In this article, we’ll be able to discuss this new regulation, exploring its significance, its implications for businesses, and everything you need to understand about adhering to this requirement.

What is The new telemarketer binding Rule for DLT?

A PE-TM Chain comprises several key components: the Principal Entity, the Telecom Service Provider (such as JIO or Airtel), telemarketers, and telemarketer delivery services.

Ensuring that all elements of your registration chain are adequately prepared in advance is crucial.

If you are using bulk SMS services in India, make sure to complete the PE TM Chain process by December 10th, 2024.

It is essential for the entire chain—from the Principal Entity to the Originating Access Provider—to be properly registered on the DLT platform.

The message delivery chain may operate through either a single telemarketer managing the delivery or a multi-party system that integrates both telemarketer aggregation and delivery functions.

Establishing a connection between the Principal Entity and the telemarketer is important for ensuring that SMS communications are traceable.

According to the latest TRAI Directions, all Principal Entities must disclose the complete chain involved in SMS communication.

This disclosure should include information about telemarketer aggregation and delivery, as well as the connections between the Principal Entity and the Originating Access Provider.

How to Add a Telemarketer in the DLT Portal for sending Bulk SMS in INDIA?

The process for binding the Principal Entity and the telemarketer in the Distributed Ledger Technology (DLT) system is straightforward.

Here’s how to complete the Principal Entity and Telemarketer Binding Process in DLT: General Process

1. Log in to your respective DLT portal.

2. Locate and click on the “PE-TM Chain” or “Manage Telemarketer” tab.

3. Click on “New Chain.”

4. Enter the Telemarketer ID: 1702159738863862112.

Note: The registered name for the telemarketer at Fast2SMS is SID GROUPS, which is a brand of SID GROUPS.

5. Click “Submit.” The status will be displayed as “Pending.”

6. Take a screenshot of the pending status page. You will need to submit this along with a registered document of the company and proof of address for the authorized person. At Fast2SMS DLT section:

7. Click on the “Check Box”. After verification, the Fast2SMS team will complete the chain.

8. After SID GROUPS (TM) approval, Principal Entity again need to request for final approval to DLT panel.

If you encounter any issues during this process, please feel free to contact the Fast2SMS support team for assistance. If you are not a user of Fast2SMS bulk SMS service then do consider exploring the panel.

Get the cheapest pricing starting from just 11 paisa per SMS. Moreover, get the best customer support, free DLT assistance and send your bulk SMS from the fastest telemarketer in India with intelligent SMS routing systems.

Fast2SMS also provides manuals for the Principal Entity and Telemarketer Binding Process on every DLT portal.

• Principal Entity & Telemarketer Binding Process In JIO DLT
• Principal Entity & Telemarketer Binding Process In Airtel DLT
• Principal Entity & Telemarketer Binding Process In Vodafone DLT
• Principal Entity & Telemarketer Binding Process  In Smart ping or ping connect or videocon DLT 
• Principal Entity & Telemarketer Binding Process In TATA Tele DLT
• Principal Entity & Telemarketer Binding Process in BSNL DLT